I'm starting out building my business and plan on only ever having one product. I'm wanting input on the branding of my business and of my product. I see two ways forward. One I brand my business ...
We're planning to re-build our product identity (which has never been built in the first place, it just came out of nowhere). Obviously, we're somewhat tight on money, so hiring a professional ...
I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I". Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
Let's say company A produces various online services that fill different needs. Do you think they should have a separate Twitter/Facebook fan page for each service? Or should there just be one main ...