Tagged Questions

2
votes
2answers
458 views

Business brand vs Product brand

I'm starting out building my business and plan on only ever having one product. I'm wanting input on the branding of my business and of my product. I see two ways forward. One I brand my business ...
1
vote
3answers
148 views

Public contest to design new product identity: good idea or not?

We're planning to re-build our product identity (which has never been built in the first place, it just came out of nowhere). Obviously, we're somewhat tight on money, so hiring a professional ...
18
votes
7answers
2k views

Referring to one-man-company: use “we” or “I”?

I'd be interested in your experience or examples of how "one-person-companies" refer to themselves: as "we" or "I". Currently, my site copy uses "we/us" (e.g. "contact us"), but there's really only ...
3
votes
3answers
187 views

Should company A have different social network identities for each service/website?

Let's say company A produces various online services that fill different needs. Do you think they should have a separate Twitter/Facebook fan page for each service? Or should there just be one main ...