Within the online marketing space, a standard rule I have heard about landing pages is to limit choice. Ideally you have one page, with your sales pitch and they can either take your desired action ...
We sell software online. Our international trial to purchase ratio is abysmal compared to US domestic. I'm trying to determine why? Some possible answers: Higher piracy overseas PayPal and PO are ...
Part of my marketing mix for my SaaS will be creating/using a promotional video. I'll place it on my marketing website, YouTube, and SEO/SEM campaigns. I understand that the most effective videos ...
When asking this question I am more concerned about the UI at the time of launch. When you first release the product to be used/tested by the general public. By importance of the UI I am interested in ...
We are a B2B startup that has been started based on great technology (MIT PhD/Spin-off for developer tools/uml). We want to get around some of the inefficiencies in our industry by allowing for ...
I have created a B2B product for the hospitality industry. I want to know how should I conduct a survey to understand the product's appeal to end clients. Should I do face-to-face interviews or online ...
There is tons of information on how to market products to people, but I have found little information on how to market to businesses. I have yet to see anyone translate the web 2.0 hype to B2B ...