Tagged Questions
0
votes
1answer
228 views
B2B email marketing spam laws
When sending commercial emails to people you do not know, is there any difference between targeting b2b or b2c. For example, assume I send an email to a contact info of another company (for example, ...
0
votes
2answers
135 views
What are the options for running online B2B Surveys?
We have not launched yet, so we have no customers. We are a B2B company.
I have used www.kickfu.com for B2C surveys: it's cheap and quick. What are the best options for online B2B surveys?
1
vote
2answers
307 views
Innovative ways to market a niche B2B product
My partner and I have developed a product that is focused on a very narrow industry vertical, and which fills a very specific need. In the grand scale of software, this particular type of software is ...
2
votes
3answers
85 views
What can I do to optimize B2B sales conversions on my website?
I just redesigned my website and it's cluttered with information but it's all information I feel necessary to include so I think I need a second opinion.
What should I change about my website to make ...
3
votes
1answer
243 views
The difference between marketing B2C and B2B
What are the major differences in how to approach a B2C offering and a B2B offering? What I am looking for is the must-haves for each and the must-nots for each.
Edit: We market a SaaS service ...
2
votes
2answers
453 views
How to narrow a specific target market from a larger overall market? (B2B SaaS)
We're in the final stages of building an online quoting system that automates quoting and lead generation for B2B companies, via their own website. The overall market for our software is large - ...
1
vote
3answers
122 views
Reaching marketing executives?
I am part of the executive team heading up a grass roots startup. We have a service that we intend to provide to marketing departments of software technology businesses. We need leads, and new ...
6
votes
5answers
307 views
What is the first step to driving leads?
I have a high tech startup company that sells a B2B Software solution. It is not a web driven business, but more a consulting/solution sale. I am targeting small-to-mid-sized businesses from $50m to ...
6
votes
5answers
342 views
Can being too transparent about pricing, too early, actually hurt me?
I am creating a very high end B2B SaaS, subscription based, online product. The person doing my information architecture and I have very differing views on the subject of when pricing tiers should be ...
5
votes
6answers
296 views
B-to-B landing pages and conversions
Within the online marketing space, a standard rule I have heard about landing pages is to limit choice. Ideally you have one page, with your sales pitch and they can either take your desired action ...
1
vote
1answer
190 views
Marketing Video Ideas
Part of my marketing mix for my SaaS will be creating/using a promotional video. I'll place it on my marketing website, YouTube, and SEO/SEM campaigns. I understand that the most effective videos ...
4
votes
6answers
725 views
How should I run a survey to know the appeal of my product?
I have created a B2B product for the hospitality industry. I want to know how should I conduct a survey to understand the product's appeal to end clients. Should I do face-to-face interviews or online ...
6
votes
7answers
873 views
B2B marketing techniques
There is tons of information on how to market products to people, but I have found little information on how to market to businesses. I have yet to see anyone translate the web 2.0 hype to B2B ...
