The adwords tag has no wiki summary.
10
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3answers
1k views
Any way to target AdWords to only users on Mac OS X?
We have a Mac OS X application and we'd like to use AdWords to help people hear about it. The two tests we've done have produced 70%+ of our traffic coming from IE and then Google downgrades our ...
0
votes
2answers
89 views
Advertising campaigns that drive mobile downloads
I want to run an advertising campaign that will drive downloads of my mobile app. I'm open to AdWords, Facebook ads, Reddit self-serve ads, AdMob ads that appear on mobile devices etc. The mobile apps ...
4
votes
7answers
504 views
Outsourcing Google AdWords management?
I have all my campaigns on Google AdWords, and it is time consuming to improve and manage. I would like to outsource it.
I am looking for someone that can improve the keywords/campaign/ads, so that I ...
1
vote
2answers
110 views
Adwords - Understanding Modified Broad Match Keywords
I'm not completely new to Adwords optimization, but I guess the learning process never really ends...
My company is focused tightly on a specific niche. All of my keywords (across several ad groups) ...
7
votes
1answer
90 views
Using Adwords for research
Sometimes, including on this forum, I read advice to use Adwords for market research. Looks simple: find a few terms that describe your product idea, see how many people are searching for it, put up ...
1
vote
1answer
81 views
Pros and cons of using Google AdWords as an ad manager for a website
What are good and bad sides of telling the advertisers to use Google Adwords to place an ad on our website? (instead of setting up our own Advertisement Department and dealing with every advertiser on ...
0
votes
1answer
134 views
Low impression share for low competition keywords [closed]
I'm bidding on broad keywords that are very niche, that don't have much or any competition, but still having lower than normal impression share. Any thoughts on why?
Ads are running on Search only, ...
2
votes
4answers
132 views
adwords strategy for new startup
I've just launched a startup, and as it will take awhile for SEO to work i'll use adwords to get new customers.
I've been doing this for the last couple of weeks, and find that my money goes very ...
1
vote
3answers
250 views
Advertising for MicroISV Dummies :)
If you are a MicroISV with 20$ utility product, what are your best options for advertising? How and where do you advertise your MicroISV businesses? What are your experiences with PPC schemes ...
2
votes
1answer
186 views
Monetizing a webapp
I am building a website that solves word games (scrabble, wordfeud, angry words etc.). It does it better than any websites I have seen.
I am thinking about how to make money on it (I have three ...
4
votes
4answers
2k views
How to use the trademarked term “iPhone” in a Google Ad?
Let's say I developed a program for iPhone (which I sort of did) and want to advertise it through AdWords. Currently, Google lets you use the term "iPhone" in the keyword list, but doesn't allow using ...
0
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0answers
109 views
Using Google AdWords to increase mobile app sales
What are some tricks and tips for Google AdWords campaigns intended to boost mobile app sales? This presentation touches on some gotchas for people running their first campaign. For example positive ...
1
vote
2answers
93 views
'Thunderbird' keyword for my extension's Adwords company disapproved?
I've developed a Thunderbird extension which allows users to create and share notes for emails. I would like to advertise it and sell subscriptions to the sharing service. Unfortunately AdWords ...
1
vote
2answers
112 views
What's the best way of validating your idea with AdWords?
I have an idea that I want to try and validate via a landing page and Google adwords. The plan is to try and get 100 visitors a day for a few weeks and measure conversions. Pretty standard stuff.
The ...
0
votes
1answer
1k views
How much money could I make with the following website traffic stats (Adsense, ads)?
I am going to start up a website in the near future and I am aiming to receive at least 10,000 unique page views daily (hopefully up to 100,000 daily). From what I have researched, a CTR of 10% is ...
3
votes
3answers
149 views
Right time to start adwords ads?
We recently launched a food gift website where you can create & personalize your gift. The site has several innovative features which people like a lot. There is an online food gift market in my ...
0
votes
3answers
151 views
Online service for crowd sourcing for keyword suggestions?
I am looking for an online service where it utilizes crowd sourcing or humans for keyword suggestions. Meaning if I want to create a CPC ad for some product or service, I want to get ideas from humans ...
0
votes
2answers
116 views
What should be the typical starting amount for an Adwords campaign?
We are looking to start an Adwords campaign for our startup. We are keen to know what levels of spend people started at and what responses they found to be typical. for reference this is a service ...
2
votes
4answers
429 views
Help discovering a niche
I, like a lot of developers, would love to start developing my own range of products.
One thing I am wary of is building something that either has no market or where the market is so congested that I ...
0
votes
1answer
667 views
Will same keywords located in different ad groups under a single campaign bid with each other?
I have an Adwords campaign, which consists of 2 ad groups. And there are a few keywords that exist in both ad groups.
My question is, when a user types in those keywords, will this cause self-bidding ...
1
vote
2answers
65 views
On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another website? [closed]
Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
6
votes
7answers
413 views
Invest in best possible SEO rather than using AdWords?
From stratup MicroISV perspective, the way I look at the possibilities for advertising, it's much better, as a long-term strategy, to invest and work on the best SEO possible for your web site rather ...
6
votes
3answers
1k views
How to avoid fake leads coming from AdWords, Facebook Ads and others click based advertising?
I'm experimenting Facebook Ads since a week or two as I got very disappointed by AdWords recently. But Facebook is acting exactly like AdWords.
I suspect that most of leads that come from them (I ...
4
votes
3answers
8k views
How much does one earn on average for showing an ad in an app on a smart phone?
I am considering entering the smart phone app market by creating an ad-supported app. Where I can find statistics showing the average income per ad impression? (not per click).
Does anybody have hard ...
4
votes
7answers
1k views
How can I best utilize AdWords to test product ideas?
In order to test interest in a product, I've been told that its useful to use AdWords. What's the best way to maximize the usefulness of AdWords. How do I measure whether or not an idea is useful? ...
2
votes
3answers
220 views
How much should I Pay Per Click relative to Lifetime Value of the customer?
For simplicity assume conversion rate is 10%, and margin is 50%. How much should I pay for the visitor in relation to the lifetime value of the customer?
PPC/10% < LTV*50% has to be true, but by ...
0
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3answers
124 views
How do I find websites that offer image ad option via google adwords?
I need websites in a certain geographic area (Long Island, NY) that have image google ads
7
votes
9answers
595 views
Google Adwords techniques and tips
What are some good Google Adwords people have found that really work for getting qualified leads and finding good, cheap keywods? Or any other tips? Any great articles about it?
Also, for a ...
2
votes
2answers
734 views
Advertisement in desktop application
I built a small and cool java-base desktop application.
I want to release it for free, and put an advertisement for getting profits out of it -
Like EverNote doing on their Mac OS X App.
I don't want ...
5
votes
4answers
220 views
Is Google inflating the cost of AdWords with all of these coupons they are handing out?
Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website.
I set the campaign at an aggressive $2 bid and blew ...
3
votes
3answers
199 views
What are the unexplored marketing channels for web apps?
Say I have a niche web app and need to raise awareness for it. The default route is to have a blog, ask around nicely for reviews, and buy Adwords.
I am currently trying out Adwords with limited ...
2
votes
3answers
224 views
Is there a proven way to attract users to a site besides the usual suspects we all know?
Aside from Adwords, Link Building, blogging, what are some other ways to attract and retain a loyal user base??
1
vote
3answers
208 views
In-house vs. 3rd Party PPC Management
I own a successful website selling a software product, but we do absolutely no in-house marketing at all. 75% of our sales come from affiliates promoting us. So, we'd like to become more involved in ...
0
votes
2answers
76 views
Does CPC have a residual effect?
I run a small website www.anybumper.com and I ventured off into CPC advertising a few months ago. It's working out OK, the CPA is just a little less than the net profit of the products i'm selling, so ...
2
votes
1answer
103 views
Should I announce a 1-866 number on my landing page?
My company has a toll-free number (1-866) in the US. Will it improve my conversion rate if I announce this number on the landing page for my AdWords campaign?
Will people feel more confident if they ...
3
votes
6answers
575 views
Is Google adwords the cheapest start for startups?
So I heard through this site that when you are a start up and have a really tight budget for marketing but need leads try a small campaign with google adwords. Is this correct? If so can someone ...
5
votes
2answers
305 views
How do AdWords spy services work?
There are several services like SpyFu, AdBeat & ispionage which advertise they can provide the keywords, budget, ad copy and other information which competitors use in different ad networks like ...
1
vote
7answers
300 views
budget: spend on domain or on adwords?
Assume that we've got a 10.000 (usd or euros) budget.
Which of the following 3 options is better for launching?
1) Spend all of it on a great domain (e.g mymobile.com)
2) Spend 20 on a mediocre ...
1
vote
2answers
597 views
Do I have a really low conversion rate?
My startup sells designer furniture exclusively via an internet shop, we are have been around for about a year now and sell in 5 different countries. We do manage to get plenty of visitors but the ...
1
vote
4answers
185 views
What percentage should I take for this Google Adwords work?
A company is going to hire me to call up all of their clients and sell them Adwords services (like setting up new campaigns and maintaining them).
After the client agrees I'm also the one who is going ...
0
votes
2answers
309 views
Adwords: cost of keyword per country? [closed]
Is there a way to determine the cost for a keyword by keyword and country?
5
votes
3answers
240 views
How to save a really bad AdWords account
I have a bad AdWords account, the conversion rate is low, the CTR is low, everything is low.
What would you do to try and salvage that AdWords account?
Notes:
There are already different campaigns ...
2
votes
2answers
143 views
What's your best copy for adwords?
Any good resources for those who see persuasive communication as a foreign language?
5
votes
1answer
155 views
A question for Jason Cohen about Statistics for Adwords
I read your article about significance testing adwords ads using the Pearson's Chi Square formula. It was very well thought out for the layman.
I am far from being a statistician, so I wondred if ...
1
vote
2answers
160 views
Adwords country keyword segmentation
Every Adwords guru wannabe knows that you have to have at lease two separate campaigns with same settings except for geographical location - one for developed world and one for 3rd world countries.
...
1
vote
3answers
428 views
How many visistors to get a business going?
I know that this question depends on what kind of business one is in.
But if you where to get a healthy business out of a website based on advertising how many monthly users would you need to have, ...
1
vote
1answer
706 views
Reasonable Max CPC
I'm trying to get some clicks from Google Adwords. I'm quite new to it, what's the reasonable CPC?
I noticed that my ads are not showing and I think it's about my CPC budget. To me over $2 CPC is ...
