Questions regarding promotion of business' product or service to potential clients.
54
votes
12answers
3k views
I build good products, but can't get anyone to use them. What should I do?
I am a web developer. In the last year and half I've been working on several ideas, one after the other. I found that as much as I enjoy developing them, in the end I keep bumping my head against a ...
32
votes
12answers
1k views
What to do next? Micro startup existential crisis
I built a small web app based on the freemium model. Free accounts are free forever, paid accounts have 3 tiers: 5, 15 and 25 bucks a month. I'm the only person behind the app, 100% self funded.
The ...
19
votes
2answers
3k views
How much traffic is necessary to generate $1000 per month in advertising revenue?
One of my new ventures is a site that will be Stack Overflow for predictions. Hopefully it will be a high traffic site with many inbound links and targeted keywords.
Assume all the risks bear out ...
14
votes
12answers
889 views
SEO: Where can I get reliable information about building my website presence and reputation? [closed]
Every web site owner wants more traffic. There's an overwhelming amount of information out there about Search Engine Optimization (SEO). Some is legitimate, some outdated, much is based on rumor and ...
14
votes
5answers
2k views
Ways of promoting Android app
I created a few applications. One of them is very good and users like it. However, I can not increase the number of installations to more than 50 per day. It is very small. The program is unique, ...
13
votes
9answers
1k views
Which is better, Google adwords or Facebook ads?
I'm about to experiment with Facebook ads and I'm wondering which performs better in terms of ROI: Facebook or Google?
I've had some success with Google, so I'm looking forward to comparing. I'd ...
12
votes
4answers
3k views
What is the typical revenue stream expected from Android advertising?
I know this is a broad question (and a sensitive one) but would be interested to know some stats.
If using Google's AdMob service for your android app, can you provide an indication of realised ...
11
votes
2answers
673 views
How Do I Promote My Business
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle the Promotion ...
10
votes
7answers
771 views
Is AdSense worth your time?
I never click on any Adsense ad. I hear people say they make peanuts from Adsense ads compared with the time they spend creating content. Today I was reading an eBook called Adsense Secrets 5 ...
9
votes
6answers
499 views
Marketing suggestions for a small startup?
I am interested in starting a small (to start with at least) software company. The Software I would be selling would be add-ons to Microsoft SharePoint. While I am skilled technically, I know ...
8
votes
5answers
1k views
How to promote my business using social networking
I see many companies using social networking (Twitter, Facebook etc) to promote their products and services. I've never used sites like this, and don't really know where to begin from a marketing ...
8
votes
8answers
2k views
Is advertising still a viable revenue model these days?
Based on your experience, is advertising still a viable revenue model these days? I know that Google makes money from their ads systems. But what about other site like Facebook? I heard their ads ...
8
votes
6answers
471 views
What's the most interesting Twitter strategy that you've seen a startup use?
It seems like most startups on Twitter use one of two strategies:
1) Broadcast links & information about the company.
2) Broadcast links & information about the industry related to the ...
7
votes
6answers
8k views
How to estimate revenues/valuation of an advertising-supported internet website?
Do you have a rule of thumb that calculates approx. advertising revenues of a Website based on the traffic generated?
How form there can you estimate a valuation of the website?
Let's take some ...
7
votes
9answers
600 views
Google Adwords techniques and tips
What are some good Google Adwords people have found that really work for getting qualified leads and finding good, cheap keywods? Or any other tips? Any great articles about it?
Also, for a ...
7
votes
5answers
365 views
How to start the influx of visitors on a user-generated content site?
I have a site that I launched yesterday. I've thought of things like DIGGing, Reddit, etc., but I'm not seeing much of a change in my website traffic. I've gotten a few (literally) users to go there, ...
7
votes
5answers
17k views
How many visitors per day does a site need to draw any significant ad revenue?
Lately, I've been considering different ideas for new sites, but the first and biggest question is how to make money with a site. When I can't think of an obvious way to make money with a site, I ...
7
votes
2answers
344 views
How to politely reject regular offers for advertisement service that come from the same person?
I opened a gourmet shop 3 months ago. The same people come into my shop and offer various kinds of advertisement, and products that they think will fit into my store.
When they come for the first ...
7
votes
5answers
348 views
Resources for creating an effective landing page
What are your favorite websites for learning about or building effective landing pages for online advertising? How should these pages relate to your main site?
I'm a software programming geek that ...
6
votes
7answers
414 views
Invest in best possible SEO rather than using AdWords?
From stratup MicroISV perspective, the way I look at the possibilities for advertising, it's much better, as a long-term strategy, to invest and work on the best SEO possible for your web site rather ...
6
votes
5answers
237 views
What role do you see QR codes playing in marketing?
Those funny square codes seem to be popping up everywhere.
From the pages of USA Today as a hyper-link to news pictures, in the airport to download reading material after watching a bank ...
6
votes
2answers
293 views
Why are Daily Deal sites "hard to scale'?
I read a lot that daily deal sites such as groupon and livingsocial are hard to scale from a business viewpoint.
What does this mean, and why is this so?
6
votes
3answers
1k views
How to avoid fake leads coming from AdWords, Facebook Ads and others click based advertising?
I'm experimenting Facebook Ads since a week or two as I got very disappointed by AdWords recently. But Facebook is acting exactly like AdWords.
I suspect that most of leads that come from them (I ...
6
votes
5answers
343 views
Can you recommend an alternative to google Adsense for on-topic ads? [closed]
I am running a website and wish to get some revenues from ads. I tried google Adsense but I do not like the fact that the ads are completely off-topic compared to my site. I checked google adsense faq ...
6
votes
3answers
180 views
Ok to run adverts on competitors website?
One of our competitors runs Google adverts on their website. We've debated running an advert via the Google network on that site. We're in two minds about it:
It's going to be amazingly highly ...
6
votes
7answers
350 views
Getting Started with Marketing
I'd like your opinions on how I can use marketing to increase sales.
I run a small business on the side (I also have a full-time job), selling a niche enterprise software application. Last year I ...
6
votes
3answers
422 views
What are the best ways to learn Google AdWords [closed]
As simple as this, I started 2 months ago online business to sell software, then I put ads on Google, I do get clicks and impressions.
But I feel that I'm not really understanding how to get the best ...
5
votes
12answers
867 views
What is the best book on marketing you have ever read?
What is the best book on marketing you have ever read?
5
votes
4answers
299 views
Advertisment on startup is a good idea or not?
As everyone knows that in the beginning days of startups everyone tries to lay low on the cash flow so my question here is that is it a good idea to have ads on the startups(websites)? And if the ...
5
votes
6answers
365 views
How to get the word out on a shoestring budget?
I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks.
The theoretical market is HUGE but the traffic to my website, where I offer my ...
5
votes
3answers
119 views
Advice on banner design
What do you do when you need a banner to advertise your product?
Design it yourself, hire a local designer or use some design services on the web?
What do you recommend for a small company with a ...
5
votes
4answers
624 views
Advertise a freelance/one-person graphic design business?
For 15 years or so, I worked at various graphic design firms as a production artist. Two years ago I left "Design Firm" in "Big City* and started working freelance from home in "Rural Area" about 90 ...
5
votes
6answers
2k views
How do I price website advertisements?
We want to start selling ad space on our niche website, however are unsure at what factors make up the ad price.
We will start offering ad space once we are getting 3k-5k visitors per month. Based on ...
5
votes
3answers
426 views
Options for targeting advertising on iOS devices
I'd like to put targeted ads in my free iOS application. My app serves a relatively niche group (say hobby fisherman). What's the best ad network to use?
I've used Admob and Apple's iAds in other ...
5
votes
4answers
223 views
Is Google inflating the cost of AdWords with all of these coupons they are handing out?
Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website.
I set the campaign at an aggressive $2 bid and blew ...
5
votes
4answers
151 views
Questions regarding faking a user-base for new sites?
Is creating multiple accounts and creating content on a user-generated content site a common solution to the classic "initial community" problem? It seems like a viable solution and certainly cheaper ...
5
votes
3answers
364 views
Best affiliate programs? [closed]
Does anyone have experiences with Affiliate programs? I have signed up and started using LinkShare but I am not thrilled with the companies and banners to choose from. Any other good options out ...
5
votes
3answers
199 views
Should I go for SEO or PPC?
I am working on starting up a new company for providing software development services for iPhone and Android apps. My goal is to get at least 10 projects in a month to reach break even in 3/4 months. ...
5
votes
2answers
306 views
How do AdWords spy services work?
There are several services like SpyFu, AdBeat & ispionage which advertise they can provide the keywords, budget, ad copy and other information which competitors use in different ad networks like ...
5
votes
2answers
157 views
Who do I need to hire?
I've started a company approximately 2 years ago that provides monitoring services for a niche cloud-based industry. My target customer base are IT and Development shops of various companies ranging ...
4
votes
6answers
628 views
How do I attract users to an empty website so that they can add content?
I have started a website that I believe will be very useful, however it requires the public to report their own experiences. The problem is that when people visit the site they see that it doesn't ...
4
votes
5answers
955 views
Looking to create a video demo of software; Tool suggestions?
I used MS free development tool (sorry forgot the name and not on the computer where I did it) and the video was just old and not that good. I'm not good at the whole video thing but would really ...
4
votes
4answers
396 views
Most ideas have already been done, do you stand a chance with a good execution and a high quality product?
My friends and I have been brainstorming lot of ideas in the past month or so. We spent two days to discuss one idea, searched it on web, checked different options, made a rough design and then we ...
4
votes
5answers
230 views
Workable Online Advertising Campaign
I am thinking of launching online advertising campaigns for my product. I have a few choices:
Google Adwords
targeted banner advertisement at niche forums
Affiliate program
I understand that ...
4
votes
4answers
211 views
How to find the correct keywords for your product?
I understand the marketing basics on keywords and the use of tools like Google Insight, Keyword traffic estimator, and others.
My concern comes from a product that people usually don't search for. ...
4
votes
2answers
117 views
Why do marketers limit special pricing to one per person or household?
I've noticed resellers sometimes offer great deals but with the restriction you can only buy a limited quantity per person or household. From a consumer perspective, it may at first glance seem ...
4
votes
2answers
140 views
What are the best resources for learning about effective online advertising?
I know I can place ads on Google with Adwords, target ads to individuals' interests on Facebook, use an ad network that distributes my ad broadly, or even buy ads on specific individual sites.
...
4
votes
2answers
475 views
Monetize website without spending money
I have made a website http://www.humanisms.co.uk, it is similar in concept to other very popular websites that are user-content orientated, ie. FML, TFLN, Sickipedia, TrueLad...etc.
Now, all its cost ...
4
votes
2answers
295 views
How to find advertisers for your site?
I want to set up a self-service advertising platform on my social website. I'm hoping that as web traffic picks up, users and advertisers will advertise on my site. How can I find more advertisers ...
4
votes
3answers
113 views
Where to advertise for such a very targeted market?
My company makes and sells computers for Autodesk software, so Structural Engineers, 3D designers etc.
Where would be best to advertise? We have an adwords campaign running, but we are only spending ...
