Questions regarding promotion of business' product or service to potential clients.
3
votes
3answers
3k views
Source for average customer acquisition costs by industry or retail category
My partners and I are building a site which provides a unique way for merchants to acquire new customers.
To guide the development of our initial pricing strategy, we are looking for some benchmarks ...
3
votes
1answer
134 views
How to monetize user-submitted links
I have a forum page where users interact and discuss different topics. Lets say one user submits a link to a sales item hosted by an online retailer (ex. macy's sweater on sale on macys.com). How ...
3
votes
1answer
214 views
Podcast Advertising - costs, benefits, and pitfalls?
Have you done any podcast advertising? Or, perhaps investigated it?
I'm very curious to hear about your experience... whether it's on the pricing side or production (i.e. producing your own ...
4
votes
2answers
295 views
How to find advertisers for your site?
I want to set up a self-service advertising platform on my social website. I'm hoping that as web traffic picks up, users and advertisers will advertise on my site. How can I find more advertisers ...
0
votes
1answer
107 views
Growing market brand and how to get your message out in the IT age
What is the most cost effective method of getting your message across to potential customers?
6
votes
3answers
421 views
What are the best ways to learn Google AdWords [closed]
As simple as this, I started 2 months ago online business to sell software, then I put ads on Google, I do get clicks and impressions.
But I feel that I'm not really understanding how to get the best ...
5
votes
3answers
364 views
Best affiliate programs? [closed]
Does anyone have experiences with Affiliate programs? I have signed up and started using LinkShare but I am not thrilled with the companies and banners to choose from. Any other good options out ...
6
votes
5answers
343 views
Can you recommend an alternative to google Adsense for on-topic ads? [closed]
I am running a website and wish to get some revenues from ads. I tried google Adsense but I do not like the fact that the ads are completely off-topic compared to my site. I checked google adsense faq ...
2
votes
3answers
172 views
Offering Google Apps accounts to customers
I'm starting a business that helps small businesses build and maintain a website. I will be managing most aspects of the website, including domain names and email addresses. I like the idea of setting ...
2
votes
2answers
556 views
Where do business people with fat checkbooks “live” and hangout?
We have identified specific industries that we market our software product, but in general that would be any company that is developing software for sale and/or internal use. Also recognize that the ...
2
votes
4answers
478 views
Best Method for Advertising Mobile Application [closed]
We are looking to get the most bang for our buck, what is the best method for marketing our mobile application? Are there services that specialize in marketing for mobile applications? Any ...
3
votes
3answers
343 views
Marketing web products to small family practice doctors?
I have a web-based tool that I'd like to market to small private practice doctors. I'm looking for traditional journals and other forms of advertising that would target these medical professionals.
...
2
votes
1answer
708 views
Website Advertisement Pricing Model
I am currently working on integrating and advertisement/advertising module into a online management system I am creating.
The question is this...
What is the best way to determine pricing for ...
1
vote
3answers
250 views
Advertising to Brick and Mortar Small businesses online (florists, cleaning companies etc)
I've got a product that is aimed at offline small businesses; florists, motels, cleaning companies and the like. I'm looking for ways to advertise to them online.
There is so much content on the ...
4
votes
5answers
230 views
Workable Online Advertising Campaign
I am thinking of launching online advertising campaigns for my product. I have a few choices:
Google Adwords
targeted banner advertisement at niche forums
Affiliate program
I understand that ...
0
votes
2answers
118 views
ad on my newly built webpage
I am new at website building, and doing business on internet.
I have a simple question:
If I set up a website for my business, and if I want company ads to appear on my newly built website ( a ...
3
votes
2answers
152 views
Long term or short term advertisement offer?
I run a website that attracts university and companies that offer program, service, software in a certain niche.
I'll plan the site in a short time and have several potential clients contacting me ...
1
vote
1answer
1k views
Advertising to the elderly (65+)?
I am working towards conducting primary research on elderly (65+) members of my community. Specifically I am researching transportation needs, heavy house work needs, and quality of life for the ...
2
votes
2answers
158 views
Terms And Conditions for Website Advertising
I am curious if anyone has any experience with selling website Ad space directly to customers. If so, what are some of the Terms and Conditions that you have used?
8
votes
6answers
471 views
What's the most interesting Twitter strategy that you've seen a startup use?
It seems like most startups on Twitter use one of two strategies:
1) Broadcast links & information about the company.
2) Broadcast links & information about the industry related to the ...
3
votes
4answers
312 views
Found an idea whats the first thing to do? SEO, Finance… confused first business
Currently, I am listening to Dharmesh's interview on Mixergy.com.
I really like making websites, made tones of them, but to get them off the ground, is what kills me. Right now, I have a small ...
1
vote
4answers
910 views
What are effective online advertising tactics in promoting your Saas?
My company sells a software-as-a-service. We're a business-to-business layout. SEO, press releases, Twitter, and Facebook aside, we're looking for other ways to get the word out. We're looking for ...
14
votes
12answers
889 views
SEO: Where can I get reliable information about building my website presence and reputation? [closed]
Every web site owner wants more traffic. There's an overwhelming amount of information out there about Search Engine Optimization (SEO). Some is legitimate, some outdated, much is based on rumor and ...
2
votes
2answers
911 views
Found product with the same name but from another country before launch
We've invested time and money into advertising our product which we will be launching next month. We just discovered another product with the same name just launched in a European country.
Their ...
8
votes
8answers
2k views
Is advertising still a viable revenue model these days?
Based on your experience, is advertising still a viable revenue model these days? I know that Google makes money from their ads systems. But what about other site like Facebook? I heard their ads ...
2
votes
1answer
202 views
Help needed in choosing an advertising system
I've been asked to review a few advertising systems by my employer.
Google Ad Manager looks like a safe choice but it puts all our eggs in one basket.
OpenX is another safe choice but I want more ...
1
vote
2answers
221 views
Online Advertising Agencies for Niche Marketers
My business, targetmeister.com, sells target stands for shooting. I was exclusively using Google AdWords for advertising and that has been effective, but I need more traffic/sales. Today, I signed up ...
3
votes
1answer
206 views
Smart ways to optimize ad revenues
Over the time I've realized that mostly 50% of my traffic (from USA/UK/CAN/AUS) makes up 90% of my ad revenues. The other 50% of my traffic (mostly from IND/CN) only contributes like 10% or so. Of ...
7
votes
6answers
8k views
How to estimate revenues/valuation of an advertising-supported internet website?
Do you have a rule of thumb that calculates approx. advertising revenues of a Website based on the traffic generated?
How form there can you estimate a valuation of the website?
Let's take some ...
0
votes
4answers
125 views
Advertising Sales
I'm looking for advice on how to sell ads on my website, which is password-protected. I have studied AdSense/BuySellAds/etc., but none of them will work acceptably for my site (password-protected ...
7
votes
5answers
348 views
Resources for creating an effective landing page
What are your favorite websites for learning about or building effective landing pages for online advertising? How should these pages relate to your main site?
I'm a software programming geek that ...
0
votes
3answers
261 views
Marketing to a female demographic
I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men.
Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free".
I'm ...
2
votes
1answer
292 views
Where can I learn about selling ads on my website without getting bombarded with advertising?
I intend to sell small banner ads as well as job ads on my site. The job ads I'm less worried about because I can look at similar publications, get their rate cards and price myself according to my ...
4
votes
2answers
140 views
What are the best resources for learning about effective online advertising?
I know I can place ads on Google with Adwords, target ads to individuals' interests on Facebook, use an ad network that distributes my ad broadly, or even buy ads on specific individual sites.
...
3
votes
2answers
177 views
What do I need to know and do before I can run a contest on my website
I intend to eventually run a contest as a promo. Specifically, I'd like to do a random drawing of a pool of registered users that meet certain criteria.
What legal and tax related concerns do I need ...
3
votes
2answers
361 views
Is there an ad network that lets you buy those 125x125 blog ads across sites?
I don't want an ad network that puts you anywhere. I don't want dozens of ad sizes and specs to worry about.
I could really use an ad service that let's me easily buy and manage the basic blog ads ...
5
votes
3answers
119 views
Advice on banner design
What do you do when you need a banner to advertise your product?
Design it yourself, hire a local designer or use some design services on the web?
What do you recommend for a small company with a ...
1
vote
5answers
889 views
How much money can you make per click and how many people click?
For non-search web businesses, using a turnkey advertising solution, like Google Adsense, how much do websites really make each time someone clicks, and what percentage of visitors click?
