Questions regarding promotion of business' product or service to potential clients.

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1
vote
4answers
1k views

What is a fair revenue sharing model for mobile apps?

I build iPhone apps and I want to approach many local media outlets who have great content and interactive capabilities on their conventional web sites and bring that to the mobile space through a ...
1
vote
3answers
979 views

How to structure $200K investment ownership for fledgling startup?

I have an opportunity to invest and work in a food manufacturing startup. I feel like the group has a lot of integrity and not a lot of experience. The CEO has placed what I feel is a overly high ...
2
votes
2answers
549 views

What is considered a “good” click through ratio on Facebook Ads?

I've been running ads on Facebook for a few months and have seem a good stream of traffic from there. I'm running a niche dating site, and here's my average CTR : Females 0.5% (0.5 click for every ...
2
votes
2answers
139 views

How to write an advertisement?

Any tips or guidelines? Or is there a great book on that?
1
vote
3answers
43 views

Starting New School 4th question

Once I've solidified what we're offering, where and what are some cheap/free ways to get students involved. I need really creative ideas here. Craigslist doesn't cut it as a good answer. In my city, ...
0
votes
4answers
125 views

Advertising Sales

I'm looking for advice on how to sell ads on my website, which is password-protected. I have studied AdSense/BuySellAds/etc., but none of them will work acceptably for my site (password-protected ...
7
votes
6answers
8k views

How to estimate revenues/valuation of an advertising-supported internet website?

Do you have a rule of thumb that calculates approx. advertising revenues of a Website based on the traffic generated? How form there can you estimate a valuation of the website? Let's take some ...
14
votes
12answers
885 views

SEO: Where can I get reliable information about building my website presence and reputation? [closed]

Every web site owner wants more traffic. There's an overwhelming amount of information out there about Search Engine Optimization (SEO). Some is legitimate, some outdated, much is based on rumor and ...
1
vote
2answers
53 views

Reports needed for ecommerce and advertising

I'm planning to have a develop build a CMS (in Ruby on Rails) with blogging, advertising and ecommerce integration. Many types of reports/charts would seem necessary in such a system: Unique ...
8
votes
6answers
471 views

What's the most interesting Twitter strategy that you've seen a startup use?

It seems like most startups on Twitter use one of two strategies: 1) Broadcast links & information about the company. 2) Broadcast links & information about the industry related to the ...
2
votes
2answers
143 views

What's your best copy for adwords?

Any good resources for those who see persuasive communication as a foreign language?
0
votes
4answers
115 views

Getting advertisers for your portal

We have a application portal which has a high number of student hits everyday. We would like to start having selected advertising on this portal, probably have very relevant advertisers who would like ...
3
votes
2answers
161 views
3
votes
9answers
422 views

Do you start selling/advertising the product before its complete

Is better to start advertising, creating a buzz, (possibly) selling the product before its complete.??
2
votes
3answers
125 views

Marketing challenge - Social Media Marketing the only option?

Like every other startup, LetDealersBid.com development was personally funded but that part was easy we realized when it came to market the website :-) How would you promote your website assuming you ...
2
votes
3answers
172 views

Offering Google Apps accounts to customers

I'm starting a business that helps small businesses build and maintain a website. I will be managing most aspects of the website, including domain names and email addresses. I like the idea of setting ...
2
votes
2answers
153 views

Anyone advertised on Linkedin?

I've done lots of advertising including Facebook. Have not done Linkedin though. My company has a product targeted at eBay sellers. Anyone have any experience and any suggestions? Much appreciated,
2
votes
3answers
76 views

Advertising: Generic Case Studies

All, I'm looking to put together case studies for all of our clients. We're a contract engineering firm. At this point I need to get our case studies approved by our clients, which brings up the ...
3
votes
3answers
342 views

Marketing web products to small family practice doctors?

I have a web-based tool that I'd like to market to small private practice doctors. I'm looking for traditional journals and other forms of advertising that would target these medical professionals. ...
2
votes
2answers
456 views

How to handle “sponsor” ads + paid ad networks? Check my idea

What is the best way to handle the invoicing for "sponsor" ads? Do you just set a CPM price point and just track impressions and send out an invoice for each month? It seems like it works the same way ...
2
votes
2answers
344 views

What are small projects that generate tiny amounts of recurring passive revenue?

What are different techniques for generating tiny amounts of recurring passive revenue? Bonus points if the techniques is not glamorous or web 2.0. Consider the success of things like Bingo Card ...
3
votes
3answers
3k views

Source for average customer acquisition costs by industry or retail category

My partners and I are building a site which provides a unique way for merchants to acquire new customers. To guide the development of our initial pricing strategy, we are looking for some benchmarks ...
3
votes
1answer
206 views

Smart ways to optimize ad revenues

Over the time I've realized that mostly 50% of my traffic (from USA/UK/CAN/AUS) makes up 90% of my ad revenues. The other 50% of my traffic (mostly from IND/CN) only contributes like 10% or so. Of ...
2
votes
2answers
382 views

Looking for current data on realistic ad revenue for a user generated content web site

We're launching a user generated content web site in late 2Q. I'm looking to get a realistic view of revenue opportunities from impressions and per click ads. The site will serve members across ...
3
votes
1answer
133 views

How to monetize user-submitted links

I have a forum page where users interact and discuss different topics. Lets say one user submits a link to a sales item hosted by an online retailer (ex. macy's sweater on sale on macys.com). How ...
2
votes
1answer
202 views

Help needed in choosing an advertising system

I've been asked to review a few advertising systems by my employer. Google Ad Manager looks like a safe choice but it puts all our eggs in one basket. OpenX is another safe choice but I want more ...
2
votes
2answers
540 views

Where do business people with fat checkbooks “live” and hangout?

We have identified specific industries that we market our software product, but in general that would be any company that is developing software for sale and/or internal use. Also recognize that the ...
1
vote
2answers
221 views

Online Advertising Agencies for Niche Marketers

My business, targetmeister.com, sells target stands for shooting. I was exclusively using Google AdWords for advertising and that has been effective, but I need more traffic/sales. Today, I signed up ...
3
votes
2answers
177 views

What do I need to know and do before I can run a contest on my website

I intend to eventually run a contest as a promo. Specifically, I'd like to do a random drawing of a pool of registered users that meet certain criteria. What legal and tax related concerns do I need ...
4
votes
5answers
230 views

Workable Online Advertising Campaign

I am thinking of launching online advertising campaigns for my product. I have a few choices: Google Adwords targeted banner advertisement at niche forums Affiliate program I understand that ...
2
votes
1answer
706 views

Website Advertisement Pricing Model

I am currently working on integrating and advertisement/advertising module into a online management system I am creating. The question is this... What is the best way to determine pricing for ...
0
votes
2answers
118 views

ad on my newly built webpage

I am new at website building, and doing business on internet. I have a simple question: If I set up a website for my business, and if I want company ads to appear on my newly built website ( a ...
3
votes
2answers
151 views

Long term or short term advertisement offer?

I run a website that attracts university and companies that offer program, service, software in a certain niche. I'll plan the site in a short time and have several potential clients contacting me ...
2
votes
2answers
158 views

Terms And Conditions for Website Advertising

I am curious if anyone has any experience with selling website Ad space directly to customers. If so, what are some of the Terms and Conditions that you have used?
1
vote
1answer
1k views

Advertising to the elderly (65+)?

I am working towards conducting primary research on elderly (65+) members of my community. Specifically I am researching transportation needs, heavy house work needs, and quality of life for the ...
2
votes
2answers
905 views

Found product with the same name but from another country before launch

We've invested time and money into advertising our product which we will be launching next month. We just discovered another product with the same name just launched in a European country. Their ...
3
votes
4answers
312 views

Found an idea whats the first thing to do? SEO, Finance… confused first business

Currently, I am listening to Dharmesh's interview on Mixergy.com. I really like making websites, made tones of them, but to get them off the ground, is what kills me. Right now, I have a small ...
1
vote
4answers
896 views

What are effective online advertising tactics in promoting your Saas?

My company sells a software-as-a-service. We're a business-to-business layout. SEO, press releases, Twitter, and Facebook aside, we're looking for other ways to get the word out. We're looking for ...
2
votes
1answer
292 views

Where can I learn about selling ads on my website without getting bombarded with advertising?

I intend to sell small banner ads as well as job ads on my site. The job ads I'm less worried about because I can look at similar publications, get their rate cards and price myself according to my ...
4
votes
2answers
140 views

What are the best resources for learning about effective online advertising?

I know I can place ads on Google with Adwords, target ads to individuals' interests on Facebook, use an ad network that distributes my ad broadly, or even buy ads on specific individual sites. ...

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