Questions regarding promotion of business' product or service to potential clients.
2
votes
3answers
220 views
How much should I Pay Per Click relative to Lifetime Value of the customer?
For simplicity assume conversion rate is 10%, and margin is 50%. How much should I pay for the visitor in relation to the lifetime value of the customer?
PPC/10% < LTV*50% has to be true, but by ...
3
votes
4answers
155 views
Free or not free
We're developing an idea for a product that we can give to retailers at no cost by subsidizing the cost through advertising. Retailers don't pay much for it, but it is still an expense to them. The ...
2
votes
2answers
111 views
spread ad budget across many countries or few?
Assume we have a limited advertisement budget that we are currently spreading it across 30 countries.
Is it valid to think that by putting it all on a single country (e.g Italy) there is an increased ...
0
votes
1answer
607 views
How to Start an Advertising Agency
I want to start a Advertising agency. I already have many of the requirements like a video and image editor (my friend), highly skilled software and electronic engineers (my brother), and an accounts ...
5
votes
12answers
862 views
What is the best book on marketing you have ever read?
What is the best book on marketing you have ever read?
7
votes
9answers
595 views
Google Adwords techniques and tips
What are some good Google Adwords people have found that really work for getting qualified leads and finding good, cheap keywods? Or any other tips? Any great articles about it?
Also, for a ...
2
votes
2answers
229 views
Pricing ADs ( BuySellAds )
My startup got approved for the BuySellAds program. I setup ad-space on my website on 3rd April. I got two advertisers on 7th April. The ad-space is getting 70k ( according to the BSA algorithm ) ...
2
votes
2answers
736 views
Advertisement in desktop application
I built a small and cool java-base desktop application.
I want to release it for free, and put an advertisement for getting profits out of it -
Like EverNote doing on their Mac OS X App.
I don't want ...
1
vote
2answers
130 views
Local advertising strategy
I have break & fix computer business and would like to find out how to go about figuring out the best marketing medium for my advertising.
There are some local magazines and news papers, radio ...
4
votes
4answers
211 views
How to find the correct keywords for your product?
I understand the marketing basics on keywords and the use of tools like Google Insight, Keyword traffic estimator, and others.
My concern comes from a product that people usually don't search for. ...
1
vote
1answer
241 views
How did youtube get people to upload videos in their early days?
I was wondering how did youtube get their first initial 1,000 videos. What kind of marketing method did they use? How did they get people to upload so many videos in such a short time?
3
votes
2answers
152 views
Tracking offline advertising campaigns?
In online advertisements we have Google Analytics, SiteCatalyst, and other web analytics solutions to monitor our campaign’s click-through and conversion rates. How do we keep track those things with ...
2
votes
4answers
143 views
Need advice on getting the word out about an open source and free site
A few months back I got tired of doing portfolio tracking in a spreadsheet and sat down and made a site. I got a few friends and family to start using it as well for their portfolios but have been ...
5
votes
4answers
220 views
Is Google inflating the cost of AdWords with all of these coupons they are handing out?
Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website.
I set the campaign at an aggressive $2 bid and blew ...
2
votes
3answers
224 views
Is there a proven way to attract users to a site besides the usual suspects we all know?
Aside from Adwords, Link Building, blogging, what are some other ways to attract and retain a loyal user base??
3
votes
2answers
564 views
Android and iPhone CPM Networks
I am working on an Android and an iPhone application. I was hoping to support these applications with advertisements. However, I want to get paid based on the number of ad impressions that appear. ...
3
votes
2answers
131 views
How do I go about getting some custom cartoons created for my marketing?
What is the process of getting some custom cartoons created?
How to a find a good designer and what should I expect to pay?
Should I first draw draft cartoons to show the “concept” by self, or just ...
3
votes
2answers
361 views
Is there an ad network that lets you buy those 125x125 blog ads across sites?
I don't want an ad network that puts you anywhere. I don't want dozens of ad sizes and specs to worry about.
I could really use an ad service that let's me easily buy and manage the basic blog ads ...
1
vote
1answer
178 views
Are vertical ad networks better than Adsense?
If I'm setting up a content-based site that I want to advertise on, is it typically better to use AdSense or should I look for an ad network that focuses on my particular vertical? Which one typically ...
3
votes
4answers
232 views
Coffee Startup — How to decide where to spend the marketing dollars?
We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own ...
5
votes
6answers
364 views
How to get the word out on a shoestring budget?
I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks.
The theoretical market is HUGE but the traffic to my website, where I offer my ...
2
votes
2answers
290 views
Any experience with Rubicon Project?
I came across, what seems another ad network, but they claim to be able to optimize and fill your ad inventory better. Does anyone have any experience with Rubicon Project and do they indeed have a ...
1
vote
2answers
139 views
Why is this fever of getting followers on twitter?
My twitter account is followed by hundreds of proposing me to return following, to get software for and learn techniques for getting thousands of followers.
But why?
I personally read most of all ...
1
vote
3answers
177 views
Isn't there a standard for categorizing products and services?
I am building a database of products (and services) and need to put similar items in the same category. That's got to be a common need, and I don't want to recreate the wheel.
For example, a ...
1
vote
2answers
382 views
Advice in placemat advertising for a web based healthy snack delivery startup?
I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy ...
0
votes
2answers
76 views
Does CPC have a residual effect?
I run a small website www.anybumper.com and I ventured off into CPC advertising a few months ago. It's working out OK, the CPA is just a little less than the net profit of the products i'm selling, so ...
2
votes
4answers
214 views
What is the most effective way to market a Local Small Business?
We have successfully launched a small business providing services locally in a couple cities. Uptake of new clients has been slow and we want to spend some of our (limited!) cash to market the ...
0
votes
1answer
392 views
What are the implications of comscore traffic assignment and should we do it for premium ad network?
We are a publisher and niche social network in the fashion vertical and are talking to a couple of premium ad networks. We think we can get higher CPM, better quality ads through one of these ...
1
vote
7answers
223 views
Ways to sell domain names without using a domain auctioneer?
I am aware of Sedo, Godaddy Autions and Afternic. I don't like their added fees and commission rates. Sedo wants Appraisals for domain names selling for more than $10,000. I am not sure why.
Other ...
1
vote
5answers
483 views
How to set ad prices?
I am looking for information/pointers about how to set the ad rates for a webiste that is targeting a specific niche.
What's the reasonable flat price to charge based on banner sizes and ...
2
votes
3answers
1k views
How much to charge for sponsorship spot on my blog?
I have been asked how much do we charge for a sponsorship or an ad in our blog... what is a fair price, do you charge per month, size, location in page? any tips will be greatly appreciated.
The ...
0
votes
3answers
142 views
New Classified Ads - Free or Not Free?
I've develop a job portal with classified (Sell and Buy), due to the nature of spam or duplicate ads issue found in other popular classified sites - mocca.com by Mediacorp, should the ads still be ...
5
votes
2answers
305 views
How do AdWords spy services work?
There are several services like SpyFu, AdBeat & ispionage which advertise they can provide the keywords, budget, ad copy and other information which competitors use in different ad networks like ...
1
vote
3answers
554 views
Is there any business model for Chrome or Firefox addons?
I want develop pretty advanced add-on for Chrome (and later for Firefox). I plan to sell it. And i am sure users will pay. But i have some apprehensions. There no add-ons in chrome or firefox add-ons ...
0
votes
1answer
144 views
definitions for business specific buzz words
Are there some sites that would contain good reliable definitions for the buzz words used in the marketing / affiliates business?
For instance:
Contextual: Contextual advertising is a form of ...
13
votes
9answers
1k views
Which is better, Google adwords or Facebook ads?
I'm about to experiment with Facebook ads and I'm wondering which performs better in terms of ROI: Facebook or Google?
I've had some success with Google, so I'm looking forward to comparing. I'd ...
1
vote
3answers
392 views
Need innovative low cost ideas to promote and sell more products on online store
I run an online webstore in South Africa that sells a range of gadgets, electronics and accessories. We sell anything from iPads to BlackBerry phones to guitars, dj gear and software for designers ...
2
votes
1answer
402 views
Pre-launch Advertising
My partner and I are launching a website for widgets you can put on your website. We design a few nice looking ones and make it really easy to grab your own version. We want to end the pain of ...
2
votes
3answers
250 views
If you can't come up with a business model for your idea for a website, can you just slap ads on it and call it a day?
I apologize in advance to smart, experienced tech entrepreneurs if the question is absurd, I'm just trying to get where you are and you have to start somewhere. I have an idea for a website that ...
0
votes
1answer
94 views
What results have you seen when advertising your company online?
I wanted to know if any one here has used any of the following methods to advertise their startup company and what results have they seen?
Google Ads
LinkedIn Ads
FaceBook Ads
Online Press Releases
...
0
votes
1answer
108 views
CPC Ad Networks/Sites
I am hoping to compile a list of some of the best sites or networks that offer CPC/PPC advertising. Here is my starter list, would be great if anyone had other ideas. Thanks! Jim
Adwords
Yahoo/Bing ...
0
votes
1answer
81 views
Need to know about targeted advertisement methods
I'm developing a website related to dining out in India. It's a kind of website that gives all information about restaurants. There are many similar kinds of services in India. So I would like to know ...
0
votes
3answers
261 views
Marketing to a female demographic
I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men.
Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free".
I'm ...
4
votes
2answers
295 views
How to find advertisers for your site?
I want to set up a self-service advertising platform on my social website. I'm hoping that as web traffic picks up, users and advertisers will advertise on my site. How can I find more advertisers ...
1
vote
1answer
155 views
What are the essential things to know when creating a banner ad?
I've seen other posts that ask about creating banner ads for cheap, but none that focus on the actual elements that should be in a banner ad for a startup. What are some general tips for creating an ...
2
votes
2answers
117 views
Is it a good idea to pay users to sign up for my service
We recently launched our word of mouth advertising startup, www.boostria.com. We want to rapidly grow our user base to mature our system. But it takes lots of time/effort to sign new users. So, my ...
0
votes
0answers
176 views
Any better suggestions than Google Adsense?
I've been using Google Adsense for a while now and I think users are developing immunity to their format.
Someone recommended BuySellAds.com as provider. I submitted my site and it was sitting in ...
4
votes
2answers
646 views
What are the best ways to monetize a web application with advertisement
I am developing a web/mobile application.
It is a list and task manager/personal organizer.
I would like to keep it completely free for users.
Moreover, I don't want to show any advertisement on ...
1
vote
2answers
135 views
Advertising - Yard Signs
I found a few places online that sell yard signs for advertising in neighborhoods (you usually see these signs for political ads, yard services, etc) and I was curious if anyone has a good experience ...
0
votes
1answer
37 views
outside ad sales
How feasible it is to find someone willing to sell your ad inventory for a generous commission? If something like this can work, what is the typical commission: 30%, 50%, 80%?
