Questions regarding promotion of business' product or service to potential clients.

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2
votes
2answers
124 views

What are the best ways of advertising a new green-technology product to angel investors

My company recently completed development of a new highly innovative commercial green-technology product. The product has two versions - for commercial and residential use. I need help of an ...
1
vote
2answers
61 views

What are the best magazines to put an ad seeking for sales&marketing bus. partner on commission basis?

My company developed and validated highly innovative water purification products for residential and commercial applications. What are the best magazines to put an ad seeking for sales&marketing ...
0
votes
2answers
107 views

LLC advertising

I have established an LLC online, but I've been told I need to by law, advertise the LLC's existence in a local/national newspaper. Is this true?
2
votes
3answers
220 views

How much should I Pay Per Click relative to Lifetime Value of the customer?

For simplicity assume conversion rate is 10%, and margin is 50%. How much should I pay for the visitor in relation to the lifetime value of the customer? PPC/10% < LTV*50% has to be true, but by ...
0
votes
4answers
207 views

Where to start with Marketing? Need better Internet reach

My company is in a niche with over 11 million potential customers, yet we have a little less than 100k customers currently. Given that we currently spend $0.00 in marketing (we focused on recruiting ...
7
votes
5answers
352 views

How to start the influx of visitors on a user-generated content site?

I have a site that I launched yesterday. I've thought of things like DIGGing, Reddit, etc., but I'm not seeing much of a change in my website traffic. I've gotten a few (literally) users to go there, ...
1
vote
1answer
148 views

Advertising with buysellads.com

Anyone used buysellads.com? Do you recommend this provider or do you know of a better one? If so, why is it better than buysellads.com?
3
votes
4answers
155 views

Free or not free

We're developing an idea for a product that we can give to retailers at no cost by subsidizing the cost through advertising. Retailers don't pay much for it, but it is still an expense to them. The ...
2
votes
2answers
111 views

spread ad budget across many countries or few?

Assume we have a limited advertisement budget that we are currently spreading it across 30 countries. Is it valid to think that by putting it all on a single country (e.g Italy) there is an increased ...
2
votes
4answers
1k views

How to “market” my web software company?

I have been developing database-driven software since 1996. During the last year I decided to "sell" this software. I've a lot of source code for a lot of ... customer needs. Starting from help desk ...
5
votes
6answers
2k views

How do I price website advertisements?

We want to start selling ad space on our niche website, however are unsure at what factors make up the ad price. We will start offering ad space once we are getting 3k-5k visitors per month. Based on ...
0
votes
1answer
605 views

How to Start an Advertising Agency

I want to start a Advertising agency. I already have many of the requirements like a video and image editor (my friend), highly skilled software and electronic engineers (my brother), and an accounts ...
52
votes
11answers
3k views

I build good products, but can't get anyone to use them. What should I do?

I am a web developer. In the last year and half I've been working on several ideas, one after the other. I found that as much as I enjoy developing them, in the end I keep bumping my head against a ...
2
votes
2answers
228 views

Pricing ADs ( BuySellAds )

My startup got approved for the BuySellAds program. I setup ad-space on my website on 3rd April. I got two advertisers on 7th April. The ad-space is getting 70k ( according to the BSA algorithm ) ...
2
votes
2answers
734 views

Advertisement in desktop application

I built a small and cool java-base desktop application. I want to release it for free, and put an advertisement for getting profits out of it - Like EverNote doing on their Mac OS X App. I don't want ...
1
vote
2answers
129 views

Local advertising strategy

I have break & fix computer business and would like to find out how to go about figuring out the best marketing medium for my advertising. There are some local magazines and news papers, radio ...
1
vote
1answer
241 views

How did youtube get people to upload videos in their early days?

I was wondering how did youtube get their first initial 1,000 videos. What kind of marketing method did they use? How did they get people to upload so many videos in such a short time?
3
votes
2answers
152 views

Tracking offline advertising campaigns?

In online advertisements we have Google Analytics, SiteCatalyst, and other web analytics solutions to monitor our campaign’s click-through and conversion rates. How do we keep track those things with ...
2
votes
5answers
306 views

Ideas to advertise online for free

I am looking to start advertising my online fast food ordering website on the internet and I am looking for some ideas on how to do this for free, for the mean time. I currently have no money I can ...
2
votes
2answers
103 views

How damaging are ads to product adoption?

Has anyone come across any research or has had experience with just how much more damaging to product/site adoption it is to have ads like AdSense on your site versus not having them? Any measurable ...
10
votes
7answers
757 views

Is AdSense worth your time?

I never click on any Adsense ad. I hear people say they make peanuts from Adsense ads compared with the time they spend creating content. Today I was reading an eBook called Adsense Secrets 5 ...
2
votes
4answers
143 views

Need advice on getting the word out about an open source and free site

A few months back I got tired of doing portfolio tracking in a spreadsheet and sat down and made a site. I got a few friends and family to start using it as well for their portfolios but have been ...
7
votes
9answers
594 views

Google Adwords techniques and tips

What are some good Google Adwords people have found that really work for getting qualified leads and finding good, cheap keywods? Or any other tips? Any great articles about it? Also, for a ...
5
votes
4answers
220 views

Is Google inflating the cost of AdWords with all of these coupons they are handing out?

Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website. I set the campaign at an aggressive $2 bid and blew ...
6
votes
5answers
237 views

What role do you see QR codes playing in marketing?

Those funny square codes seem to be popping up everywhere. From the pages of USA Today as a hyper-link to news pictures, in the airport to download reading material after watching a bank ...
4
votes
4answers
210 views

How to find the correct keywords for your product?

I understand the marketing basics on keywords and the use of tools like Google Insight, Keyword traffic estimator, and others. My concern comes from a product that people usually don't search for. ...
3
votes
4answers
232 views

Coffee Startup — How to decide where to spend the marketing dollars?

We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own ...
5
votes
6answers
364 views

How to get the word out on a shoestring budget?

I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks. The theoretical market is HUGE but the traffic to my website, where I offer my ...
0
votes
5answers
401 views

How to monetize established educational site with high volume traffic, good organic content, and high rankings

I have a website over 10 years old with over 300 pp of good organic content (all written by me), and have never advertised before. It's been up as an educational site, but I would now like to monetize ...
1
vote
2answers
139 views

Why is this fever of getting followers on twitter?

My twitter account is followed by hundreds of proposing me to return following, to get software for and learn techniques for getting thousands of followers. But why? I personally read most of all ...
1
vote
3answers
177 views

Isn't there a standard for categorizing products and services?

I am building a database of products (and services) and need to put similar items in the same category. That's got to be a common need, and I don't want to recreate the wheel. For example, a ...
3
votes
2answers
564 views

Android and iPhone CPM Networks

I am working on an Android and an iPhone application. I was hoping to support these applications with advertisements. However, I want to get paid based on the number of ad impressions that appear. ...
1
vote
2answers
382 views

Advice in placemat advertising for a web based healthy snack delivery startup?

I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy ...
2
votes
7answers
353 views

What is a good way of promoting new software on tight budget?

I need to find a good way of getting our new software known. Its an online system for computer and games console repair shops. We need to find a way to let all the repair shops know about the ...
0
votes
2answers
76 views

Does CPC have a residual effect?

I run a small website www.anybumper.com and I ventured off into CPC advertising a few months ago. It's working out OK, the CPA is just a little less than the net profit of the products i'm selling, so ...
4
votes
2answers
473 views

Monetize website without spending money

I have made a website http://www.humanisms.co.uk, it is similar in concept to other very popular websites that are user-content orientated, ie. FML, TFLN, Sickipedia, TrueLad...etc. Now, all its cost ...
1
vote
2answers
502 views

General cost per click (CPC) price in developed countries?

I know this question is a bit artificial, please don't explain me the concept, etc. because I am a professional senior e-marketer. I was just wondering how much do you think one general link click ...
2
votes
4answers
214 views

What is the most effective way to market a Local Small Business?

We have successfully launched a small business providing services locally in a couple cities. Uptake of new clients has been slow and we want to spend some of our (limited!) cash to market the ...
12
votes
4answers
2k views

What is the typical revenue stream expected from Android advertising?

I know this is a broad question (and a sensitive one) but would be interested to know some stats. If using Google's AdMob service for your android app, can you provide an indication of realised ...
0
votes
1answer
391 views

What are the implications of comscore traffic assignment and should we do it for premium ad network?

We are a publisher and niche social network in the fashion vertical and are talking to a couple of premium ad networks. We think we can get higher CPM, better quality ads through one of these ...
5
votes
2answers
305 views

How do AdWords spy services work?

There are several services like SpyFu, AdBeat & ispionage which advertise they can provide the keywords, budget, ad copy and other information which competitors use in different ad networks like ...
1
vote
3answers
553 views

Is there any business model for Chrome or Firefox addons?

I want develop pretty advanced add-on for Chrome (and later for Firefox). I plan to sell it. And i am sure users will pay. But i have some apprehensions. There no add-ons in chrome or firefox add-ons ...
0
votes
1answer
144 views

definitions for business specific buzz words

Are there some sites that would contain good reliable definitions for the buzz words used in the marketing / affiliates business? For instance: Contextual: Contextual advertising is a form of ...
7
votes
5answers
15k views

How many visitors per day does a site need to draw any significant ad revenue?

Lately, I've been considering different ideas for new sites, but the first and biggest question is how to make money with a site. When I can't think of an obvious way to make money with a site, I ...
2
votes
3answers
224 views

Is there a proven way to attract users to a site besides the usual suspects we all know?

Aside from Adwords, Link Building, blogging, what are some other ways to attract and retain a loyal user base??
2
votes
1answer
401 views

Pre-launch Advertising

My partner and I are launching a website for widgets you can put on your website. We design a few nice looking ones and make it really easy to grab your own version. We want to end the pain of ...
6
votes
3answers
1k views

How to avoid fake leads coming from AdWords, Facebook Ads and others click based advertising?

I'm experimenting Facebook Ads since a week or two as I got very disappointed by AdWords recently. But Facebook is acting exactly like AdWords. I suspect that most of leads that come from them (I ...
2
votes
3answers
250 views

If you can't come up with a business model for your idea for a website, can you just slap ads on it and call it a day?

I apologize in advance to smart, experienced tech entrepreneurs if the question is absurd, I'm just trying to get where you are and you have to start somewhere. I have an idea for a website that ...
1
vote
4answers
1k views

Good ways to make a promotional video?

I'm a couple of months away from releasing my gradebook app for teachers, and will need a good promotional video. I'm bootstrapped and don't have much cash. Any suggestions? I can make a decent ...
0
votes
1answer
94 views

What results have you seen when advertising your company online?

I wanted to know if any one here has used any of the following methods to advertise their startup company and what results have they seen? Google Ads LinkedIn Ads FaceBook Ads Online Press Releases ...