Questions regarding promotion of business' product or service to potential clients.
4
votes
2answers
116 views
Why do marketers limit special pricing to one per person or household?
I've noticed resellers sometimes offer great deals but with the restriction you can only buy a limited quantity per person or household. From a consumer perspective, it may at first glance seem ...
6
votes
2answers
288 views
Why are Daily Deal sites "hard to scale'?
I read a lot that daily deal sites such as groupon and livingsocial are hard to scale from a business viewpoint.
What does this mean, and why is this so?
2
votes
7answers
353 views
What is a good way of promoting new software on tight budget?
I need to find a good way of getting our new software known. Its an online system for computer and games console repair shops. We need to find a way to let all the repair shops know about the ...
1
vote
2answers
197 views
How do you get newspapers, magazines or news websites to talk about your product so that you can put “As Seen In” links on your site?
So many web 2.0 type sites these days have a "As Seen In" or "Featured In" section on their website. Does anyone know what the best approach to achieving this kind of PR is?
4
votes
5answers
902 views
Looking to create a video demo of software; Tool suggestions?
I used MS free development tool (sorry forgot the name and not on the computer where I did it) and the video was just old and not that good. I'm not good at the whole video thing but would really ...
1
vote
1answer
587 views
CPM for mobile ads
I'm wondering what influences the CPM for ads in mobile apps. I'm fairly new to the whole ad game so any insight into CPM basics is helpful. For example monthly, annual and seasonal variations.
I ...
8
votes
8answers
2k views
Is advertising still a viable revenue model these days?
Based on your experience, is advertising still a viable revenue model these days? I know that Google makes money from their ads systems. But what about other site like Facebook? I heard their ads ...
1
vote
3answers
250 views
Advertising for MicroISV Dummies :)
If you are a MicroISV with 20$ utility product, what are your best options for advertising? How and where do you advertise your MicroISV businesses? What are your experiences with PPC schemes ...
7
votes
5answers
352 views
How to start the influx of visitors on a user-generated content site?
I have a site that I launched yesterday. I've thought of things like DIGGing, Reddit, etc., but I'm not seeing much of a change in my website traffic. I've gotten a few (literally) users to go there, ...
1
vote
1answer
309 views
Generating ad revenue from Facebook fan page/application
We are planning to create a facebook fan page/application which has the potential of driving in a daily traffic of 100,000.However,we are not clear about the revenue generating model.Is there any ad ...
1
vote
0answers
77 views
What exactly is a mobile ad exchange and how is it different from admob , Greystripe or iAd?
We are in the process of developing a mobile app on the iPhone that we are looking to generate suplimental revenue by having advertising (banner maybe) but more video based would be best. I have seen ...
-2
votes
3answers
140 views
Celebrity endorsements
Is it possible to get a celebrity to endorse your start-up without upfront compensation and without guarantee of future compensation? I am not talking about doing any sort of work. I'm talking about ...
0
votes
0answers
109 views
Using Google AdWords to increase mobile app sales
What are some tricks and tips for Google AdWords campaigns intended to boost mobile app sales? This presentation touches on some gotchas for people running their first campaign. For example positive ...
2
votes
4answers
242 views
Pitching my idea to other business
I have a minimum viable product web application which I have been tinkering with over the past 6 months.
A friend of mine who is keen on startups and attends meet-ups and other events suggested I go ...
2
votes
1answer
276 views
Is advertising on cars effective?
Are there any studies that show the effectiveness (or the opposite) of ads placed on cars (wraps, magnets, stickers)?
2
votes
1answer
220 views
Another alternative ad manager website like Buysellads.com? [closed]
My website isn't generating any traffic yet as it's under developement and ready to be launch within a week. I need to sort out selling ads on my website's part as soon as I can. I tried to use Google ...
7
votes
2answers
337 views
How to politely reject regular offers for advertisement service that come from the same person?
I opened a gourmet shop 3 months ago. The same people come into my shop and offer various kinds of advertisement, and products that they think will fit into my store.
When they come for the first ...
0
votes
4answers
445 views
What should my next step be in implementing my idea?
I am wondering what my next step should be in implementing my idea.
Should I design a smaller step of the website (I mean script and the actual design)? I can't use SEO to get traffic. I was ...
3
votes
1answer
2k views
Can you sell ad space within Facebook?
Does Facebook's Terms of Service allow you to sell ad or banner space on your own tab page or canvas application within Facebook?
0
votes
1answer
1k views
How much money could I make with the following website traffic stats (Adsense, ads)?
I am going to start up a website in the near future and I am aiming to receive at least 10,000 unique page views daily (hopefully up to 100,000 daily). From what I have researched, a CTR of 10% is ...
0
votes
0answers
48 views
Dynamically generate keywords for advertising slots
My site has just started to deploy advertisements, after a long time holding off. We have a rather large body of user-generated content, each on its own page. Currently, we are using AdBrite which ...
3
votes
4answers
152 views
Ad/SEO Spend Budget
My question is, how should we decide how much money to spend on advertising if the return on this advertising isn't easily measured?
For example, spending it on an adwords campaign to acquire new ...
2
votes
1answer
490 views
Frozen Homemade Food Business
I want to start up a frozen homemade food business. The food/meal should be just like we make at home. The sale will be like membership on the website. For example someone will buy dinner for 1 ...
6
votes
7answers
350 views
Getting Started with Marketing
I'd like your opinions on how I can use marketing to increase sales.
I run a small business on the side (I also have a full-time job), selling a niche enterprise software application. Last year I ...
5
votes
3answers
196 views
Should I go for SEO or PPC?
I am working on starting up a new company for providing software development services for iPhone and Android apps. My goal is to get at least 10 projects in a month to reach break even in 3/4 months. ...
2
votes
3answers
319 views
Best Online Advertising Model
I'm constructing an online start-up and I'm not completely sure of the best possible online advertisement pricing model. Should I use the Cost Per Thousand Impressions model, the Cost Per Click ...
3
votes
3answers
197 views
CPM ad services with low monthly minimums?
I am trying to find a service similar to Google Adsense, SolveMedia, or Brightroll. But I need it to pay strictly on a CPM basis.
However, I am having trouble finding a service like this that does ...
1
vote
1answer
39 views
Marketing and advertising to IT / Support departments
Does anyone have any good resources or suggestions on how to market and advertise a software tool to IT / Support departments?
We're trying to move our startup "Beyond Adwords" to get our product in ...
1
vote
1answer
83 views
IBTimes.com advertising should I do or not?
I was "prospected" as one of the top ecommerce providers of 2012 by IBtimes.com (yeah right). They said I could be a top listing if I paid them 5 K then I would get millions of users exposed to my ...
1
vote
2answers
146 views
How to find developers to use my product?
We are developing back-end web services for app developers. We developed Windows Phone 7 client and working on clients for other platforms. How can we reach developers (especially Windows Phone 7) to ...
5
votes
4answers
572 views
Advertise a freelance/one-person graphic design business?
For 15 years or so, I worked at various graphic design firms as a production artist. Two years ago I left "Design Firm" in "Big City* and started working freelance from home in "Rural Area" about 90 ...
1
vote
2answers
94 views
Publicising the business-plan?
Being a libertarian, I am completely honest with all my business-transactions, business-offerings and partnerships.
From a marketing perspective, would it be beneficial to post my business-plan on ...
2
votes
2answers
170 views
Will people use a site that pays them to share?
We have just launched a beta of our website that pays people to share products and services they like with friends in their network who might be interested. We are trying to figure out the best way to ...
0
votes
1answer
106 views
Growing market brand and how to get your message out in the IT age
What is the most cost effective method of getting your message across to potential customers?
3
votes
2answers
140 views
Are there any 'rules of thumb' regarding email response rates?
I am running a startup and I reached out to an industry publication that I read while I was working for my last employer (for advertising our product with them). I am interested in their email blast ...
3
votes
4answers
269 views
Promoting a website by writing articles
We have recently launched a website, and we are now going through the promotional phase of 'getting the word out'. One of the ways we are doing this is by writing a series of quality articles to ...
1
vote
4answers
1k views
Good ways to make a promotional video?
I'm a couple of months away from releasing my gradebook app for teachers, and will need a good promotional video. I'm bootstrapped and don't have much cash. Any suggestions? I can make a decent ...
1
vote
3answers
250 views
Advertising to Brick and Mortar Small businesses online (florists, cleaning companies etc)
I've got a product that is aimed at offline small businesses; florists, motels, cleaning companies and the like. I'm looking for ways to advertise to them online.
There is so much content on the ...
0
votes
1answer
276 views
is this ad revenue model accurate?
I'm setting up an ad-supported website and trying to work through the numbers. I came across this article that gives a model. Being a newb at advertising, I've got quite a few questions:
For CPM and ...
5
votes
3answers
119 views
Advice on banner design
What do you do when you need a banner to advertise your product?
Design it yourself, hire a local designer or use some design services on the web?
What do you recommend for a small company with a ...
7
votes
5answers
15k views
How many visitors per day does a site need to draw any significant ad revenue?
Lately, I've been considering different ideas for new sites, but the first and biggest question is how to make money with a site. When I can't think of an obvious way to make money with a site, I ...
0
votes
1answer
201 views
How much can an ad-driven website earn per click?
I am considering starting an ad-driven website. I'll probably start with Google AdWords. (Is there a better alternative?) What is the "typical" amount a website can earn per click or per impression? I ...
1
vote
3answers
257 views
Video trailer services for startups
I've been working on a web-app that is set to finish late November and I'm now looking for ways to demonstrate my app via a promotional trailer (preferably not a just a screencast) of some sort.
Are ...
1
vote
4answers
138 views
Any thoughts on Ask v Bing v Google for search advertising?
I am looking for an alternative to AdSense. Have you had any experience of the non Google ad engines any any advise on the relative costs and performance?
10
votes
2answers
661 views
How Do I Promote My Business
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle the Promotion ...
1
vote
2answers
897 views
valuation of an advertising agency
How can an advertising agency (below the line advertising agency) be valued.. Am making a business plan.. Are there different methods.. Is sales / profit multiple a good method ? Where can i get data ...
1
vote
1answer
196 views
Placing ads in or otherwise monetizing email messages
I'm working on a voting website that allows people to run elections using ranked-choice voting. Everything is currently free and without advertising, and I'm considering the best ways to monetize it.
...
2
votes
2answers
124 views
What are the best ways of advertising a new green-technology product to angel investors
My company recently completed development of a new highly innovative commercial green-technology product. The product has two versions - for commercial and residential use. I need help of an ...
8
votes
5answers
1k views
How to promote my business using social networking
I see many companies using social networking (Twitter, Facebook etc) to promote their products and services. I've never used sites like this, and don't really know where to begin from a marketing ...
4
votes
2answers
473 views
Monetize website without spending money
I have made a website http://www.humanisms.co.uk, it is similar in concept to other very popular websites that are user-content orientated, ie. FML, TFLN, Sickipedia, TrueLad...etc.
Now, all its cost ...
