Tagged Questions

3
votes
2answers
152 views

Tracking offline advertising campaigns?

In online advertisements we have Google Analytics, SiteCatalyst, and other web analytics solutions to monitor our campaign’s click-through and conversion rates. How do we keep track those things with ...
1
vote
3answers
177 views

Isn't there a standard for categorizing products and services?

I am building a database of products (and services) and need to put similar items in the same category. That's got to be a common need, and I don't want to recreate the wheel. For example, a ...
1
vote
2answers
53 views

Reports needed for ecommerce and advertising

I'm planning to have a develop build a CMS (in Ruby on Rails) with blogging, advertising and ecommerce integration. Many types of reports/charts would seem necessary in such a system: Unique ...
0
votes
3answers
261 views

Marketing to a female demographic

I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men. Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free". I'm ...