There is plenty of material here on when to incorporate in the US for tax or other business reasons, for example:
- When to set up the LLC
- Worth it to incorporate
- When does it make sense to officially register a company
but I couldn't find anything on the site that deals with my specific question, which is more around branding.
Part of establishing a brand is basically land-grab - getting the domain, registering the company name, registering trademarks, etc. In the UK where I am currently working, registering a company goes a little way towards establishing your brand, as there is one registration authority for England and Wales - once you've got a company name, no one else can use it (and it's pretty cheap to set up a company here).
Is this also the case in the US? And if so, what is easiest way of getting your company name registered? (I'm guessing it depends on which state you go for, but some general guidance would be much appreciated).
By way of background, I'm asking this question because in my previous start-up, I went through the process of applying for a US trademark, and it was a pretty expensive business with lawyers fees, etc. Perhaps things have changed?
Thanks in advance.