I have a free utility for online sellers. Recently, three of them contacted me independently, asking whether I could add some features to it and make it into a low cost order processing system, charging $15/month instead of $50/month, which is the going rate for the most popular order processing vendor.
I know that the common wisdom is top provide superior product and charge a lot for it. However, it is not what my customers are asking for. It appears that there is a need for low cost, straightforward solution that no one is providing.
So, is it ever worth it to be the low cost provider?