I've got a new business idea, for which I have already written a business plan, a feature description, a communication plan and have 2 testsites with "feature level 0" up and running based on standard tools.
Now I want to get partner(s) involved to bring in capital, to develop the real phase 1 SW, start advertising, refine the business plan together, etc.
To keep everyone motivated, I would consider an equal equity split. But I want to "license" my idea to the joint company and get some reward for my initial input.
Would you demand a share of revenues or profits? What would you consider a fair share? What's common?