I'd like your opinions on how I can use marketing to increase sales.
I run a small business on the side (I also have a full-time job), selling a niche enterprise software application. Last year I made around £30,000 (~$45,000 USD).
Currently the only marketing we do is using Google Adwords, which is getting us a little extra traffic (though the keywords are expensive... up to £3 per click!).
I'll soon be launching a new, more powerful, more scalable version of the software, along with a much improved new website. I'd really like to do more in terms of marketing to increase sales, but beyond Adwords I don't really know where to begin.
Someone suggested finding relevant bloggers, giving them some free licenses and asking them to do (unbiased) reviews.
Another suggestion was issuing press releases - I wouldn't know how to go about this, where to issue to etc.
What are your opinions on these two suggestions? Do you have any other suggestions or tips for a marketing newbie?