We are going to release a new cool, free product. We are expecting about 20K+ downloads in 6 months. 3K~ in the first week.
The question is, shall we release it as invitation only for 1-2 months? We've got more than 500 people to give out invitations and planning to give 5-10 invites to each.
I think this would help to:
- Those people more blog, twit about the product
- People want to spend their invitations and will send them to their friends (without invitation they might not tell about our product )
However the whole purpose of giving a product away is getting more people to use it, ultimately what do you think about invitations for non-beta products? Are they good to get more people on board or shall we just let it go and publish it publicly?