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I'm about to launch a new website business. I'm incorporate as an LLC but the site is not quite finished yet. I hope to launch it soon. Currently, I don't have any employees.

However, I realize I don't have any liability insurance. Is that something I need? Does this answers.onstartups.com site need and have insurance?

What kind of insurance do I need before I launch?

Where should I go to get it?

How much should I spend on premiums?

THANKS!!!

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4 Answers

You stated that you have an LLC. The first thing to do is to make sure that you have a separate bank account for the LLC, enter into agreements in the LLC's (rather than your) name, etc. to maintain the legal firewall between the LLC's activities and your personal liabilities. Please see Beware Your Alter Ego (discusses corporations, but similar issues for LLCs).

Next, make sure that you have appropriate online terms of use (especially as regards the DMCA safe harbor) and privacy policy. Please see How Websites can Avoid Liability for User-provided Content and the post that it links to toward the end.

Once the foregoing steps are completed - once you have taken reasonable steps to reduce liability - it is time to add insurance. I am a firm believer in every business having a commercial general liability policy. The cost is only a few hundred dollars a year. Perhaps its greatest value, given the litigious nature of our society, is that it will cover the cost of litigation in the event that you are sued (which can happen even if you have done nothing to incur any legal liability).

Disclaimer: This post does not constitute legal advice and does not establish an attorney-client relationship.

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Thanks Dana!! Do I just go to a local insurance agent to get a general liability policy, or is there a certain place you would recommend I go? – Mister E Mar 8 '10 at 14:56

You'd want insurance if:

  1. You give out professional advice (you're a marketing consultant or an accountant and your advice can severeley affect a client's future earnings for the worse.)
  2. You perform work on or around expensive property (you're a roofing contractor or car detailer.)

Outside of that, I'm struggling to see why you would need insurance, Mister E. That's a good problem to have.

Somewhat related, the only plus to a LLC is liability. Again, your liability is incredibly low. Stay a sole-proprietor. It's cheaper and simpler.

Hope that helps. Good luck!

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I'd take a look at a business owner's insurance policy (BOP) to get you covered on the general liability end. With a website, you might want to read up on E&O insurance (errors and omissions). Depending on your particular website business, this may provide an extra layer of security for you.

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You can also consult with some online revenue generators. They can easily guide you on different terms regarding any issues of web world.

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Any details to your answer? – Karlson Dec 10 '12 at 14:33

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