I'm nearing version 1 for my first iPhone app. I've never done this before and I'm trying to plan the release.
I expect a few days (if I'm lucky) in the App Store review process. Afterwards, I plan to hit up all the bloggers, reporters, etc. I have been able to uncover in hopes of them reviewing the app.
As I understand this, reporters prefer "new", to a product that has been covered elsewhere. I think I need to provide an "embargo" which allows reporters to write a story and not get scooped by anyone else (yes, I realize reporters may not care a jot about my app).
How long should the embargo last? Should I tell them, "you can have the app today, but it's embargoed (and you can't write on it) for one week"? I prefer the smallest period possible.