Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.

Based on your experiences, I'm wondering if any of you had any advice on the percentage can I expect to earmark for ISO pool when incorporating? 10%? 15%? 20%?

Thanks!

share|improve this question

4 Answers

up vote 1 down vote accepted

The typical employee stock option pool is 20%. It might vary a bit but it's wise, at each round, to set aside 20%.

share|improve this answer
thank you for your comment, and for the TAG edit... I didn't have enough points to create additional tags.. – newyuppie Mar 4 '10 at 18:13
No problem. Just remember that it will vary a bit. Usually between 15%-20%. – Jarie Bolander Mar 4 '10 at 22:52

There's no one answer. As a founder, you want to set aside the smallest possible amount for the option pool, because this option pool dilutes YOU, not the investor... and if you don't use it all, the "leftover" options benefit you AND the investor, so the investors get some "negative dilution" that they never earned.

This is all explained clearly by Nivi in The Option Pool Shuffle.

I successfully argued for a 10% option pool in my series A on the grounds that we didn't need to hire too many people. The best thing to do is make a list of new employees you plan to hire in the first 18-24 months (not founders) and how many shares you need for each.

If you DO need more options later to make a key hire, you can still issue them, it just dilutes everyone, which is fair.

share|improve this answer

I am asked to do the same thing for a technology startup I am helping to incorporate.

Do you know where I can get examples (like what companies set aside how many percent at various stage of their funding.

share|improve this answer
This is all I could find on the issue: christine.net/2009/08/… – newyuppie Mar 4 '10 at 18:11

For empirical data on option pool size and equity allocation, check out compstudy: https://www.compstudy.com/

The 2008 summary report is here: http://www.scribd.com/doc/7494620/2008-CompStudy-Report-in-Technology

15-20% is typical.

share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.