We are in the process of building a website for an online start up offering live entertainment to those organising events. What should be our onpage/website SEO priorities for driving traffic?(except PPC)
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Since you are building now, getting the onpage things right first is priority. Then, when the onpage elements are in place, then you can work non-organic traffic generation efforts. Given that you are choosing entertainment and events, you are navigating in pretty competitive waters - i would suggest reviewing SEOMoz'es Perfecting Keyword Targeting & On-Page Optimization post. Also check out the 24 onsite checkups list as well - still valid. |
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The SEOmoz Ranking Factors is the bible of all the things you should be focussing on for SEO. It's updated each year and so up-to-date: http://www.seomoz.org/article/search-ranking-factors |
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Start a blog to drive traffic. Our site's 70% traffic is through blog http://www.skill-guru.com/blog/ In fact even before your site is live , start writing blog. |
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....oh, and make sure you get yourself a landing page :) |
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On-page: keyword researh Meta tags Header tags Natural content Site Architecture. Off-page: Directories submissions Article Directories submissions Forums postings Blog postings |
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