Hi Jason / Dharmesh / James & Team,
We are a start-up company and about to complete 1 year by next month. Our first year target was to have decent portfolio. We have achieved this by subscribing to lead portals i.e. Elance.com, GURU.COM & others.
Our Target Audience: IT Small companies (1-20)
Services: Custom Web Design & Development, Free Mock-up designs for their prospect leads and you know we have succeed with 90% by offering free designs and eventually converted prospects into customer.
Till now our marketing efforts were only on the portals mentioned above. We have retained our customer's from day 1 by giving Quality and competitive pricing model as our pricing model is simple you define the realistic budget and we will work on your budget. From here on now we want to go on next milestone How can we reach to more target audience with more success. What business strategy do you suggest?
We don't want to try Organic SEO since there is long term investment required for our competitive business which we can not afford in present situation.
Please give your suggestion. Thanks.