What tools do you use to monitor your brand and links?

Everyone personal or business should be using search.twitter.com. Think about periphery keywords (curiosity keywords), locations, emotions, etc (see advanced options) that may not directly create "marks" for you to engage with but more pull you into conversations that build your knowledge of landscape and the people moving with in it.

Of course there are plenty more which I look forward to seeing on this page.

I use www.samepoint.com and like it.

According to them: "What we look at"

As social media has taken on many different forms, we've expanded our crawlers to encompass every conceivable type of social media service. Our categorization breaks out results by type of social media, scouring the following:

* micro-blogging platforms like Twitter Identica
* video platforms such as YouTube and DailyMotion
* social bookmarking communities such as Digg and Delicious
* blogs and associated comments
* wikis
* social networks like Facebook, MySpace and Hi-5
* B2B Networks such as LinkedIn and Plaxo
* Groups like Yahoo Groups and Google Groups
* Q&A sites, such as Yahoo Answers and Yedda
* Life Casting sites, such as DaveTV
* Review sites, such as Yelp and CitySearch
* Podcasts
* Documents
* Images
* News
* Event
* Web Sites

Just discovered Trackur, it's for free and gives you some basic features.

Cheers

Here is a list of few solutions you should check out

• Scout Labs

• Radian6

• Trendrr

• truPULSE

I know you mentioned monitoring your brand for marketing/customer support reasons, but there is also the option to monitor them against security threats (stolen, hacked, etc).

If you are looking for security monitoring of your brand/domains/sites, I would suggest http://sucuri.net (Internet Presence Monitor) --my company, so I am a bit biased :)

What we do:

Domain stolen, blacklisted, hosting malware? Unaware?

Protect your brand, your site and your customers. Avoid any traffic loss from being blacklisted.

Our Web Integrity Monitor solution will detect unauthorized changes to your web sites, DNS, Whois or SSL certificates.

Be notified instantly via email or twitter if your site is hosting malware, blacklisted, hacked or unavailable.

We also monitor the "underground" to see if your site is being used in phishing attempts, etc...