Right now I am about to embark on a social media campaign for a client. I'm pretty well versed in how to leverage social media (Twitter, Digg, StumbledUpon, etc) to gain traffic and awareness.
I do however have a question about how to best create profiles on these social media sites. Typically if I have a client, say XYV Corp.. I will go to these social media sites and build a profile under the name of XYZ corp, so my Digg username for example will be xyzcorp and will contain a link back to the XYZ Corp. website.
Recently I have seen many companies rather than use a corporate profile they instead have one of their employees create a profile under their own name (i.e. Joe Montana), so their Digg account for example will be joem, and it will have a picture of Joe. The profile usually will disclose that person works for XYZ Corp. or whatever company in question.
Considering I will be of course networking on these sites, adding friends, interacting with people, what do you feel is the best approach when creating these profiles. Should I create them as XYZ Corp. or as myself?