Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.

Have you done any podcast advertising? Or, perhaps investigated it?

I'm very curious to hear about your experience... whether it's on the pricing side or production (i.e. producing your own commercial vs. having the podcaster do it).

share|improve this question

1 Answer

id consider advertising on pandora or other web radio before a pod cast. The problem with podcasts is that they could forward right through the ads if they are saved to their computer or iphone. Pandora forces them in more like traditional radio adverts.

I put it in the Brand Development marketing of a business to do radio, print, and tv ads. The reason for this is you cannot actively gauge how many customers came from each campaign, as you could with SEM or Telemarketing.

My pecking order (best to least best) is:

  • REFERALL CUSTOMERS,
  • SEO
  • SEM - PPC
  • Affiliate Sales
  • Tele Marketing
  • Print Coupons
  • Print Display Ads
  • Web Video Ads
  • TV Spots (Cheap Ones)
  • Radio
  • My Brother in Law Dancing out front with a Sign
share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.