Let's say a small software company has a product which can help several very large key players within the industry sell far more of their products. Let us also assume that these corporate giants have heard of the small software company and are interested in forming a sort of "strategic alliance". Placing the risks aside, what kinds of things can the little guys ask from the big boys for help with?
Some ideas are:
- Access to the big boys' software and dev teams
- Receiving sponsorship to travel to industry events for free etc...