We're a growing Canadian software company selling online. Customers download freeware, later upgrading to a paid version.
We've received significant interest from customers and resellers internationally and are preparing to push our direct model more aggressively outside North America.
What are your thoughts on setting “country specific” pricing in order to best serve each individual international market? Currently we offer a fixed price in US$.
If we adopt a “country specific” pricing model, what advice would you offer to combat online price conflict issues that may present themselves? For example, customers seeking to buy at the lowest possible price regardless of location.
Any other relevant advice or experience from those who have been through similar international expansion would be extremely welcome.