I have made a simple sales web page to generate leads for my new business.
One problem I think I have is that the current web page tries to be "all things to all visitors", when in actuality I know I have at least three different "segments" for my customers.
Since the customers for each niche don't overlap much, I think I should change the website to target each kind of visitor.
I see a few options:
Have a "generic" main page with some general information. And then let the users "self select" which niche interests them by clicking a link. The link sends them to another page with more details for their specific niche.
Make specific drop pages for each type of visitor. And try to get Google and the search engines to direct searches to the right drop page. Not have a home page at all.
Both of above.
Some other way? Like having a separate website for each niche.
I not asking for a critique of my site, but if you need a more concrete example, here is the site. The three "segments" are:
- Sports Agents
- Entertainment Agents (TV, Movies, Music)
- Political parties and campaign managers.