I am helping a client/friend build a site where he'll post a "definitive guide for the upscale traveler" for popular business and leisure destinations. I've already visited many travel guide websites, blogs, and communities to get a feel for what's out there. I feel like we do have something unique and useful for any traveler with money to spend on luxury.
Content is already written and consists of a list for each city, with a few selections under each category (i.e. hotel, restaurant, bar, etc). Each city is different and has special categories based on the culture and feature of the city. The author is a baby boomer and wants to market to that audience because of his tastes, writing style, and sense of humor. He does not participate much in social media (he has linkedin/twitter/facebook but doesn't use them too much), so he's unsure of how much "community" to integrate in the site from day 1. I'm inclined to keep things simple in a blog-type format and wait until we get an audience to develop the site further.
My question is pretty wide open, so any advice you can give as it relates to travel sites, or launching a site like this in general, is much appreciated.
-what platform do you recommend? (I'm leaning towards Wordpress)
-what types of community involvement would you recommend? (i.e. would disqus comments be enough? or should we aim for more facebook/video/other social media integration?)
-should we start with a forum? I have no experience starting forum sites and I'm intimidated at the idea of starting a forum with few posts/responses.
-any other ideas or suggestions? Thanks in advance!