I was thinking of including the word "business" in a slogan for a new service but I was wrestling whether or not this is really necessary. I say business because that's the target market I'd like to go after.
My question is, is this really necessary? The more I think about this, the more I see more application that non-business types can use... and I feel like I might be deterring that traffic if I target everything towards business.
So, to reiterate, should I
A) include a reference in the slogan that I'm targeting businesses,
B) just pick a slogan, it doesn't need to imply anything about businesses. I should gear my marketing towards businesses...
I'm probably overthinking this. Thanks.