I've been working solo on my startup for longer than I'd care to admit. I'm a coder w/ a fleshed out website/webservice that's finally realized that I might actually need sales people.
I'm thinking that I should hire a VP of Sales and Marketing rockstar that can talk directly to customers, make sales and then hire rockstar sales people as revenue grows.
Is this the right approach ? Should I been looking to hire a VP of Sales and Marketing or should I split these positions ? I don't think I should hire sales people on my own since I've got no clue how select a good sales person or bad one based on a hiring interview.
So, I'm not getting anywhere operating solo. What steps should I take to get a person/folks on board to start making sales calls ? Perhaps hiring an agency to do the sales calls ?
Also, this prob wouldn't be a bad place to have an 'opportunities' section since entrepreneurs look here. I'd love to at least interview some sales/marketing types that want to do a startup . Posting for this sort of gig on craigslist doesn't pull much since folks over there want typical VP $$ pay.
Lastly, my website is a service for businesses so I'd need my sales people to target those business out there.