ISO certifications are more prevalent in areas like manufacturing and physical services. How about web businesses and services? Are there well defined certifications for things like SAAS and SEO? Is there a compelling reason to get these certifications? Ive gone through and read up on some of the ones related to information technology and it seems that this area is still quite undefined, perhaps because of a lack of demand for ISO standards? Is the industry mature enough to require such a assurance of service quality?
Can anyone shed some light on this subject in regards to internet based business?