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I have a website which is a web application. I am going to add a blog(wordpress installation). From SEO point of view is it better to have "http://blog.mysite.com" or "http://www.mysite.com/blog" ?

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4 Answers

The short answer is: depends, but with modern search engines, it probably doesn't make much difference. Search Engine Journal has a fairly good article on this topic.

I would argue that it should follow the convention of the rest of the site. So, for instance, if your site has http://www.mysite.com/learn/, http://www.mysite.com/explore/ and http://www.mysite.com/meta as major portions, use http://www.mysite.com/blog/. If it has http://learn.mysite.com/ and so on, use http://blog.mysite.com/.

I personally follow the one-subdomain-per-major-product-group philosophy, and the blog covers all product groups, so I give the blog its own subdomain. YMMV (Your Mileage May Vary).

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dated - but another good article from SEOMOZ

99% of the time a subfolder is the proper way to go. If you are launching an entirely different product (maps.google.com, translate.google.com) then subdomains are the right way to go.

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I hate to point to another moz article, but this one is a bit more recent and talks about why subfolders are generally preferable to subdomains - http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites.

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Matt Cutts from Google wrote a good article about this on http://www.mattcutts.com/blog/subdomains-and-subdirectories/:

My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site.

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Even when we talk about Google they do not always use sub-domains for their major product offerings. As mentioned above, news, checkout, mail etc are sub-domains in google. However, major Google products/offerings like voice, calendar are still referenced as folders instead of sub-domains. Coming to the OP's question, from SEO point, there should not be any difference between the sub-domain vs sub-folder. – AKA AK Jan 29 '10 at 18:32

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