I've been reading a lot about 37 signals and I've read the essays of their book. If I understand correctly, they're a tech company that pumps out awesome software and has services like Basecamp, Campfire, etc.
My question: - It would appear they have an LLC. Do they need DBAs for any of their individual services? Or is it as simple as one LLCs, multiple services, and the revenue generated from different services is reported separately in their system?
- What's the alternative? Having multiple LLCs for each web-based service?
What are the advantages and disadvantages of both? I'm a fan of simplicity, and the single LLC and multiple services sounds simple to me. I was just curious on what the advantages are of the other option.