I'm reflecting on the ideas of businesses partnering with other businesses who are targeting the same audience. The idea would be to "partner together" and help promote one another.
eg. Business A and Business B both target a certain demographic of consumer. Both businesses decide on mentioning each other's business in a newsletter or in a blog or something once a month.
Are these referred to as partnerships or strategic alliances? What's the difference?
What are some different mutual terms such parties can agree on? eg. link on websites, mentioning in blogs once a month, etc? These need to be concrete terms so there is no confusion.
What legal issues would one need to watch out for? Any advice on finding a document to be used for such a formal relationship?