There are always too many options, too many ideas, too many unknown even too many answers.
Do you have any methodology?
What tool do you use?
How do you define or evaluate your strategy?
The methodology that works best for me is as follows:
In terms of picking from the many options, ideas and dealing with all those unknowns and many answers, it's best to focus on a single market, idea or product. Doing too much will just bog you down.
Strategy is all about the path you choose not the zigs and zags in the path (tactics deal with those). There will be many setbacks, false starts and opportunities to get distracted along your chosen path. Resist the urge to change your strategy at every misstep -- that will just frustrate and set you back.
This is a very interesting question, that begs for a general strategy system.
As a starting point, before you begin developing marketing strategy and tactics, there are three general elements I believe are crucial to your success. Together I refer to them at the E3 Social Media Strategy, but they would apply to any startup, whether you are devoted to Social Media or not.
Here they are:
The 3 “E’s” are Effectiveness, Efficiency and Efficacy:
If you’re doing the wrong job, it doesn’t matter how well you do it. If you’re heading in the wrong direction, it doesn’t matter how fast you run. If you don’t know where you’re going, it doesn’t matter which course you follow. The E3 strategy enables you to plan your work, and then to work your plan. Effectiveness is not the same for every company, so there are no cookie-cutter solutions. Be sure to clarify your vision, solidify your mission, chart your direction, and ensure your satisfaction.
If you have the right vision, mission and direction, but you are performing inefficiently, you will not achieve the satisfaction you merit. If you achieve your objectives, but do so at too great an expense, in time or resources, you will have accomplished less than you deserve. If you are spinning your wheels more than is absolutely necessary, you are wasting your energy, time and momentum.
You have identified your vision, mission and direction; but now you need the horsepower to get there. Furthermore, to justify the cost, to chart your progress and to recognize your destination when you arrive, you must have solid analytical benchmarks along the way — we call them “metrics.” Up until recently, Social Media Metrics have been the most elusive component of strategy execution. The E3 strategy incorporates, relies and depends upon, the best analytical theory and practice, from the best thinkers and thought leaders, that is currently available. Without a tool for testing results, you can never know where you are.