I've registered my small consulting company about a year ago and since then we provide consulting and support for several clients, one of which is one of the industry largest organizations in the world.
However, my goal is to release a product and to become a product company in the long run. The services that we provide are just to pay the bills and to sponsor the development of the product.
So my questions are:
Should I start advertising my site in the uISV community if my product is still only in my head, or should I wait till I have something real to show and only then start talking about it to potential customers? My plan is to have the first beta version after 5-6 months at least. What concerns me is that if I start blogging and talking about all the good features that I plan to introduce but cannot show something working, people would lose interest after a month or two and after that it would be even harder to attract any attention to my product.
On the company site currently there is nothing about the product that I plan to build, but only information about the services that we provide. So if I use the company blog as a place to talk about my upcoming product and if I start put the link to the website on the various websites and communities, aren't this going to create a confusion - I talk about some product, but my website advertise my services and says nothing about the product? Should I create a new website, and is there really any problem if I advertise my company as a service and product oriented in the same time?
Also I'm much worried that if I publicly talk and describe the functionality I plan to provide, the big players in my niche could very easily implement these features by themselves with all their resources much quicker than I could. My competitive advantage would be massively improved user interaction and experience which would directly saves high amounts of time and money, but otherwise the market I'm about to enter is very old and crowded. That's why I'm worried about my competitors - they are well known with huge resources and kinda "own the market", so if they provide the same features as me, it would be incredibly hard for me to convince somebody that I was the first one to introduce these features.
On the other hand, if I start blogging and talking about my product now, I hope to create some hype about it and establish myself as the first one who introduce these ideas.
Any advise would be highly appreciated. Thanks.