We have just completed our first prototype and are now considering the online introduction process. Of course we are united as a company in the belief that we have a buzz worthy and remarkable "purple cow", but we are split on when to show/blog it to the public.
A) Should we wait until we can get some positive reviews, take orders and have inventory on hand and go for the big splash all at once ? (like the famous fruit company does it)
OR, B) Should we slowly introduce the product concept as "Coming soon" and take pre-orders, solicit additional partnerships or investors, other inputs ?
Some are afraid to do this because of potentially stirring up competition. Some think we could generate an initial following faster .... Are there different strategies or thoughts on this subject that are proven depending on the product type ? (Sorry for not revealing too much about the product)