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Suppose you are an angel investor and I want you to invest my website, you may ask, "Tell me, what does your website do?" I answer, "My website is a platform. You can seek for people to do something for you, and you need to pay them; on the other hand, you can do something for others by spending your time,and you get paid." Does my answer satisfy you? Or how can I improve/better my answer? Something can be a question,a task, a project, a unit of piecework, an announcement, a survey, etc. |
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Start with what you have, except shorten it to one sentence, then keep asking "Who cares?" until you get something emotional and specific. For example:
Who cares?
Who cares?
Who cares?
Who cares?
See how I'm getting to a specific story about a person whose life can be changed? That's exciting. That means it's valuable. That means it's easy to sell. And it means it's easier to get other people to get excited too, which answers your question about raising money. |
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I think you may be referring to customer centered design. A recent blog post talks about this very briefly... Short, sharp headlines that work |
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Why don't you show us your platform and let us tell you what we think it does? "It's a platform" is never a good answer to "what does your app do". The question is not necessarily "what does your app do" but "why should I care about what your app does". Note that this new question becomes relative to who is asking the question. In this case it is an investor who's goal is to make more money than he put in. If you know this person also likes novel ideas, is very tech savvy, or just likes straight numbers - all of these things should affect your answer.
Be specific.
"platform", "people", "something", "them" are all vague and they mean nothing. Essentially you are using a whole lot of nothing to tell me nothing. It actually is probably just because you are hesitant to divulge the full extent of what you are working on - another mistake. HTH |
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I like thinking about the simplest way to tell people the benefits a site provides. For your site I would start with "we help connect people that need to do something with someone who can do it". Or something along those lines. If it is interesting to them, they will ask the appropriate follow questions like what's in it for me etc. |
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A nice way to present the functionality of a website is through user stories. Examples:
That story is probably too much specific and might not apply to the concept of your website but I couldn't come up with anything better. There is a list of user story examples on Wikipedia. |
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Your description is too general and vague. Pretend you are explaining the concept to your grandmother and try to do it in one or two sentences. |
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those are just for starters |
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