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The glib answer is "start a business." Seriously, all entrepreneurs need to know some marketing, whether they call it that or not. Market research, communications, advertising, and so on. Do you have a specific recommendation for a high-value source of information (web site, book) about marketing for small businesses? Market research, managing marketing campaigns effectively, and so on. |
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You should check out Seth Godin's site. He is pretty good at explaining the essential marketing concepts high-tech people need to know. |
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Duct Tape Marketing is both a Web site and a book. |
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I just finished Bob Walsh's e-book "MicroISV Sites that Sell!", and it is an excellent introduction to marketing for mISV and small startups. It's written for programmers but even if you are not one it is a great read. |
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to better understand your own flaws and root issues in business - read "Integrity" by Dr. Henry Cloud to understand what you need to do in a start up - read "The Art of the Start" by Guy Kawasaki and "The Knack" by Norm Brodsky and Bo Burlingham and "Getting to Plan B" by John Mullins, Randy Komisar Start with those books and apply the principles inside - yes, also start a business - and this will be a good start because application is key to learning. hope that helps. Chris |
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