What would you recommend for sending a very large number of newsletters, e.g. a million or more each month?
I would want them reliably delivered within a few days. I am willing to pay a reasonable amount (e.g. up to about $400 a month), but I do need something that can handle lists that size, and maybe even up to ten million. (Here's hoping my business grows that large in the next decade.)
Note that most email marketing services don't post their rates for such large lists, and you need to email them for a custom quote. Looking at the way their prices rise as the list size increases, most seem like they might price a sending of 1,000,000 newsletters at about $6,000. I can only guess then that ten million would be maybe $30,000.
If this were a marketing newsletter, then I could probably justify paying that much if the potential revenue returned was enough to cover the cost. But since this is an added-service newsletter I'm asking about, I don't want to spend that sort of money.
Any suggestions of a way to send a million at around $400 and ten million at no more than $1,000?
There do appear to be three ways to go:
Your own server. You do all the work.
You maintain the list at your site (e.g. PHPlist) and use an SMTP service for the mailings.
You get a service to host the list and do the mailings.
I think I'm leaning towards #2.
Note: I wasn't looking for the best SMTP service. I was looking for the general best way to send out a million newsletters at a reasonable cost.