1. Pick up the phone EVERY DAY!! (This is my ONE most important NY resolution)
I'm in the enterprise space and each sale is sacred and is fully reliant on the phone for closing. However, I believe all web entrepreneurs should start using the phone more often to:
- Call complimentary startups/businesses
- Check in on customers/clients
- Create relationships with key people at key vendors
I spent too many years hiding behind a computer. There is tons of money to be made on the phone! *Never sit and wait for the phone to ring.
2. Engage in the conversation
Use twitter, facebook, etc to engage in conversations relating to your business.
3. Be everywhere in your industry
Write articles for publications, blogs, newsletters. Host teleseminars. Use twitter. Blog.
Some items specific to my business that might be cool for others too...
1.Ask for the sale and reverse/eliminate the risk
This is killer in my business (only try if your product saves/makes your client money 100% of the time!). "Bob, I'm so confident that my product is going to save you $X in administrative billing fees every month, I'm going to overnight you a real check this afternoon, post dated 90 days from now for $1,000. If I'm wrong, go ahead and cash it. If I'm right, shred it and enjoy your extra $X every month.
2.Purchase 10 flip cams and send to clients for testimonials
My competitor has testimonials from happy clients written on his site. In my industry, this is HUGE. A potential client sees big names, etc and figures it must be awesome. In order to outdo them, I'm going to send a video camera to clients (with return postage paid) and have them record a short video testimonial...then I'm going to lather them on my site. *First ask for written testimonial...then, include that in package as "teleprompter/guide".
3.Stand out to my clients
When I signed up with PaySimple, they sent me a thank-you card and a $10 Starbucks card. I love those guys! I'd like to do something similar. Cards, gifts, thank you video? I want EVERY client to recognize my face and recognize my voice. period. (This will be hard for more mass market stuff...I charge a lot for enterprise billing solutions and have few clients)
Ok thats all I can think of. :)