I run a website that attracts university and companies that offer program, service, software in a certain niche. I'll plan the site in a short time and have several potential clients contacting me about putting up a banner.
So as I think of how best to attract and retain future clients, what do you think is the best way to offer the advertisement options for them
1) on premier banner ads, we will have stationary and limited spots 2) we have other rotating spots throughout the site.
If we allow clients to lock in long term contract (6 months or more), it would be difficult for future clients to get a spot in our premier locations. Should we give discount for long term contracts?
Anyone can give some suggestion on what would be a flexible solution for this.