I am working towards conducting primary research on elderly (65+) members of my community. Specifically I am researching transportation needs, heavy house work needs, and quality of life for the elderly. With this research I hope to develop services for the elderly.
Does anyone have any information on advertising to the elderly? Are there specific strategies and techniques used for advertising to this demographic? Do these strategies and techniques differ from those used with younger demographics?
I am interested in finding materials to learn more about advertising to the elderly.