I've just finished the excellent Inbound Marketing book of Brian Halligan and Dharmesh Shah. I would like to implement some of their proposed strategies about social network marketing, like creating a Facebook Fan Page, Twitter account or Linkedin profile.
I'm the owner of Zoomission.com, a construction and renovation quote portal for English and French Canadian consumers that need to find great contractors.
My question is, how should I create Facebook Fan Pages to support multi-languages content? Should I create multiple fan pages? Should I create multiple Twitter accounts also? Should I have an English and a French blog? If yes, how can I maximize SEO and keep content clear for the users? Ex. facebook.com/zoomission, twitter.com/zoomission... What are the best practices regarding Inbound Marketing and content localization?