I am a web developer and designer, and am working on a business plan and essentials for a new product. After spending some time working on a logo for my product, I came to the conclusion that my proximity to the product itself may actually keep me from having a great logo design.
I've decided to commission the logo design to a colleague in the business to get an objective look at the product, then derive a logo that fits.
While the logo I would have produced may not have been a mistake, the decision I made came from months of research into this business space, and I think I made the right decision.
Have you made any mistakes with your business because you were too close to the product? How did you rectify those mistakes?
- Not outsourcing a component to a third party
- Launching a product without properly testing it with the target audience
- Jumping the gun on a launch because you thought your product was ready
- Not being able to achieve funding because your idea sounded great, but was not properly backed up with solid research