I have pre-existing relationships with the potential customers and market influencers that we want to interview for market validation for our concept/product, however we need asssistance in constructing the questions that we're going to ask them to ensure the interviews remain objective.
Later, we will need assistance with properly interpreting the results of the interviews as well.
Approximately how much money should be budgeted for compensating a market research firm to assist with this? How much of this process can be done ourselves? Are market research firms the only entities that can assist with this, or are there other options? We're a little strapped for cash, so we'd like to be able to get as much of this done ourselves as possible.
Thanks for your help.