I'd like to know how the world perceives our company and products. (One reasonable response to this question is: "Don't pay any attention, just do good things." However, let's suppose I want to watch at least somewhat, but get maximal usefulness per minute.)
We've used HubSpot's Website Grader to judge our website, have Google Analytics to measure incoming traffic. In the wider world, we've gotten tweeted and retweeted, bookmarked on delicious, mentioned on makeuseof.com.
I've seen several tools that allow you to watch the wider world (Google alerts, socialmention, logicbowl, tweetmeme, netvibes, ..).
Which tools have people found a good use of their time and why?
I have spent too much time looking around and trying to figure out what I should be monitoring and what actions I should take.
In particular, do any
- do simple aggregation?
- allow you to track a read/unread inbox (i.e. "I've already seen that Twitter post")?
- allow you to source data (i.e., "these 4 people tweeted because of this web post")?
- allow you to put workflow around it? (i.e. "I want to respond to that Twitter post")
I can use Google Reader for some of this (RSS feeds with read/unread), and could possibly use email for some of it, but I'm looking for something built for me.
Note: I still can't create tags, so please tag this question.
Note: Dharmesh mentions price range. I am looking for freemium: try us for a bit, then maybe pay.