We have developed a new product that will hit the travel business soon at Pune India. One part needs to be installed on the cab drivers phone, and the other part needs to be installed on travelers.
I need to market the product to 2 types of people, drivers and customers. Drivers visit certain places daily, like airport parking and gas stations.
I need to target drivers to start with.
I am wondering if I should choose "not so good looking" marketing folks, those who sell shaving kits, old items at gas stations to represent the driver side of the product to drivers. The Pros in this would be that driver will interact with people of his own level. The Cons is, if I get them to meet someone with a coat and suite, they may feel that the product is overpriced.
Any thoughts ?