Most of the articles I've read online give fair warning of crooked fulfillment companies, eager to rip of the first-time start up.
The number one thing I've read is that "good fulfillment companies cannot be found through internet searches". The justification for this is that the "bad" companies use SEO to get to the front of searches.
Is there any truth that solid fulfillment companies will be hard to search for? If so, how are start-ups expected to find somebody in their area?