Now, my family business is 2 years old. Every month, we get the profit from our online retail business, specializing in apparels for baby & child. But we realize that all the money is always used to buy the new stocks. When buying new stocks, the stocks lifecycle is around 2-6 months (is it normal for fashion retailer?). So whenever we need to buy the new model, we always use money from the profit if the capital is not enough. This situation actually makes me worry. I am afraid that our business is not healthy, because we always use the profit to buy the new stocks. Since as you know that fashion is something will be time based products. It's about trend, so if we do not follow the new trends, we are not strong enough to compete with competitor.
How do see this business condition? What should I do to improve 'the financial thing' in this business?